In the world of fashion, where what reigns supreme are unique things, finding a one-of-a-kind piece is a must-do for every style-loving individual. There’s this good feeling that comes from owning a piece that is like no other. That is why many brands are exploring ways to include their clients in the design process, allowing them to create their personalized pieces, and merging their style with the expertise of artisans. One of the luxury labels exploring the power of customization is London-based brand Jimmy Choo. This season, it brings to the Philippines its Made-To-Order service, helping Filipinas bring their dream ‘Choos’ to life.
“Jimmy Choo was founded in the craft of bespoke: creating beautiful, unique shoes for special occasions, a true fairy-tale moment,” creative director Sandra Choi says. “That idea is part of our DNA, our soul. For the 21st century, we echo those roots with our Made-to-Order proposal, offering the chance to participate in the creation of your own dream shoe or bag—choosing the style, materials, and colors.”
The brand’s bespoke experience can be done online and at its stores and includes a few steps to complete the personalized bag or shoes.
Select your style
For the first style, clients must first decide on the silhouette of their dream piece. In the store, shoppers will be guided by store personnel as they go through its selection of the brand’s most iconic styles and future classics, from strappy sandals and sneakers. These include designs such as the Love and Azia and red carpet-ready Alva and Sacaria 85. They can also decide on the heels’ height.
Bring it to life
After selecting the silhouette comes the fun part, picking the materials and embellishments. Fabrics are available in the full spectrum of colors and sumptuous finishes including leather, satin, velvet, Swarovski crystal, glitter, and lace, with the introduction of a shimmer suede with Swarovski crystals and satin with all-over pearls.
Make it personal
One of the highlights of the bespoke experience is its custom monogramming and engraving. This step allows shoppers to choose whether to add up to four characters from an alphabet of blue or golden letters, numbers, and symbols to create their unique signature or commemorate a special six-digit date on the soles of their bespoke shoes. Alternatively, an engraved gold or silver plaque may be added to the soles of bespoke shoes.
Wait for it to arrive
Each bespoke piece is handcrafted in Italy for 12 to 14 weeks. Once done, the piece will be delivered in an exclusive velvet box, making it a bespoke service centered on luxury from start to finish.
“The Made-to-Order service invites customers to bring their dream styles to life, combining the innovative spirit of the London design studio with time-honored Italian craftsmanship, where each bespoke design is hand-finished by its team of master artisans in Florence, Italy,” the brand says.
To learn more about the Made-To-Order services, visit its stores located at Greenbelt 3, Shangri-La Plaza, and Rustan’s Makati.
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