Puregold has officially confirmed its collaboration with Pinoy boy band sensation SB19, much to the excitement of every A’Tin across the Philippines. The group, often hailed as the “Kings of P-Pop,” teased the collaboration for weeks before Puregold’s official announcement made through Instagram posts and stories of them having fun riding Puregold shopping carts.

SB19, comprising Josh, Pablo, Stell, Ken, and Justin, has been at the forefront of the P-Pop movement. Their journey, from their debut marked by rigorous group training sessions to their current status as world-class performers, affirms how immense talent and dedication can drive anyone to succeed. Today, SB19’s music resonates with fans in the Philippines and globally, attesting to their international appeal.

The past year, however, was challenging. Following the release of their latest album, Pagtatag, and while on their first world tour, SB19 grappled with the stress and loneliness of being away from home. The group also left their previous management and started their own—a massive undertaking in artistic independence and freedom.

Undeterred by the speed bumps, SB19 hopes to use such learning experiences to create its most intense and genuine art. Through a collaboration with Puregold, SB19 hopes to tell their panalo story of strength and resilience and remind every Filipino of the same fortitude in their hearts.

Alongside Flow G, BINI, and SunKissed Lola, SB19 is a shining example of the growth and triumph of Original Pilipino Music. Puregold, in its commitment to supporting local music, is set to sustain this trend with its upcoming musical projects.

Stay tuned! Subscribe now to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and follow @puregoldph on TikTok for more updates.