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A taste of new music

7107 International Music Festival

The Red Hot Chili Peppers headline the first-ever 7107 International Music Festival (Photo from RHCP’s official website)

Expect a careful and colorful consolidation of music genres at the first-ever 7107 International Music Festival in the country.

“It’s going to be combined,” 7107 IMF co-founder and producer Mike Pio Roda told Bulletin Entertainment regarding the lineup composed of different musical genres at two-day outdoor music festival. “We want people to – let’s say, you’re a rock fan, but you don’t listen to EDM (electronic dance music), we want you to experience that EDM feel – kind of taste new music.”

Mike opined, “’Cause you can’t say you don’t like it until you’ve tried it, right? So we want people to kind of realize what and experience this type of music.”

He clarifies, however, that the 7107 IMF will not just allow for itty-bitty samplings of each genre, promising to lay it “heavy” for each genre on a given day. “Let’s say at one day it’s Red Hot (Chili Peppers, RHCP), that’s going to be heavy rock, for the most part. And then for Kaskade, (it’s going to be a) little bit heavier electronica. But it’s still going to be a mix… on that day.”

Mike leads the talent buying department for the production and is responsible for 7107 IMF’s lineup.

Consisting of local artists like Up Dharma Down and Radioactive Sago Project; and international names such as Grammy-nominated hip hop act Kendrick Lamar, Ultra Music Festival headliner Kaskade, alternative rock band Red Jumpsuit Apparatus, and the festival’s headliner, The Red Hot Chili Peppers, Mike admits that searching for and determining which acts to include in the festival was his “favorite part,” he says with a laugh.

“We had a list of like five artists that we went through. I can’t say (the names of) those artists, but they were all on the list. We went through their availabilities, their schedules, we went through how interested they would be, and how much will it cost. And thankfully, and God willingly, we found that Red Hot were the best for us at that point.

“We had a couple of options – we’ve shortlisted it to three, but Red Hot came out to be our No. 1 choice, and that’s how we chose Red Hot as our anchor, and the others just fell into place after that,” Mike related.

RHCP is also aware that the 7107 IMF was organized for a cause – with part of the festival proceeds to be utilized for the rehabilitation and relief funding of super-typhoon “Yolanda” survivors – according to Mike.

“Yes, they do know that. They are assisting us and they have agreed to come here because of ‘Yolanda.’ They are gonna be coming here to help in the ‘Yolanda’ benefit.”

Smart

(From left) Global Gateway Logistics City’s Jeff Pradhan, 7107 IMF’s co-founder and producer Mike Pio Roda and executive producer Tina Herrera, Smart’s innovation and product development group head Mellissa Limcauco and Smart Prepaid marketing head Joel Lumanlan

Mike also shared of how the idea of staging the first musical festival of its kind in the country came about.

“After going to Coachella, after hearing a lot about Ultra Music Festival, after going to a couple of small indie festivals in Canada and the US, the idea that’s developed over the years – we like concerts, we like club events. I went to a bunch of clubs, went to a bunch of EDM events, a lot of rock concerts, and, it was something that just sprouted from the culmination of a lot of different events, into one large, grand event, that we decide was feasible here in the Philippines.”

The 7107 International Music Festival will be held Feb. 22 to 23, at the Global Gateway Logistics City, in Clark, Pampanga.

 

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