Piolo Pascual’s bronzed and well-chiseled body as shown by the San Mig Coffee Sugar Free billboards along EDSA and Katipunan are a welcome sight for motorists who brave the usual Metro Manila traffic everyday.

Pascual remains in tip-top shape despite his many engagements, including the taping of the remake of hit Korean television series “Lovers in Paris” over ABS-CBN set to be shown in July.

“I’m in the process of taping the remake of ‘Lovers in Paris.’ We stayed in Paris for almost a month. I’m pretty excited about this new series since it’s filmed at the Romance Capital of the World and it’s been a while since my last series, ‘Lobo.’ Of course, there’s still the ‘ASAP’ every Sunday and I’ve also been making indie films on the side,” he said.

San Mig Coffee put up the billboards at these busy thoroughfares to announce that it remains to be the No.1 Sugar Free Coffee mix in the country today, with much of the credit going to Piolo’s effective endorsement. He is joined by Fil-Am commercial model Michelle Paloma.

“That’s right, the billboard says ‘Be # 1 in hotness with the # 1 sugar free coffeemix’ and I have to say that it’s really true – San Mig Coffee Sugar Free is the perfect product not just for me, but for anyone who wants to look good this summer. The 3-in-1 Sugar Free line, for example, has only half the calories than regular coffee mixes while the 2-in-1 Sugar Free products have zero fat and only 10 calories.”

“Besides drinking San Mig Coffee Sugar Free to keep down the calorie intake, just keep in mind that there’s no ‘magic’ or ‘instant’ formula when it comes to looking good – it’s all about making healthy food and beverage choices everyday and making sure that you do some sort of workout weekly. If you do these things consistently, then you’ll get a great-looking body in no time,” he said.
And what better proof there is than Piolo’s physique itself.