Remember those well-loved San Miguel Pale Pilsen TV commercials that combined comedy with time-tested Filipino values such as “pakikisama,” “pagkakaibigan,” and “pagka-masayahin”?

Nostalgia fans and beer-lovers are sure to recall legendary comic Bert “Tawa” Marcelo’s classic San Miguel ads. Infusing good-natured humor and Pinoy values into everyday situations, his serialized TVCs were eagerly anticipated by audiences young and old.

“Isang Platitong Mani” is perhaps the most unforgettable. Featuring a star-studded cast that included boxing great Gabriel “Flash” Elorde, pop icon Rico J. Puno, billiards champion Amang Parica and legendary jockey Eduardo Domingo, the ad showed how people of different backgrounds found common ground in “Isang Platitong Mani” and San Miguel Pale Pilsen.

Well, the venerable beer brand is reportedly set to launch a new, major advertising campaign that promotes trademark Filipino values associated with the brand, and harks back to the days when its ads first became so popular that they stuck in our minds long after they last aired.

Rekindling the brand’s “Iba ang may Pinagsamahan” campaign, the ad is said to feature a never-before-seen, all-star ensemble of celebrity heavyweights that will be cast as one barkada who very well know that “sa tunay na saya, may bagay na beer.”

As opening salvo, the brand recently made classic Bert Marcelo commercials available on its websites (www.sanmiguelpalepilsen.com.ph, www.sanmiguelbeer.com.ph, www.sanmiguelbrewery.com.ph).

These include: “Boss,” where the comedian storms into his boss’ office to ask for a raise but is reduced to good-naturedly saying “Boss, mag-beer muna tayo;” “Bruno” where his efforts to collect a debt from a muscle-bound tenant also ends up in a friendly round of beers, and the aforementioned classic “Isang Platitong Mani”.

Could this mean the new TVC will be a re-imagining of sorts of one or several of these classic ads? Will past or present talents – which also include the APO Hiking Society, Ina Raymundo, Rachel Lobangco, Kris Aquino, Dominic Ochoa, Efren “Bata” Reyes, Derek Ramsay, Jet Li, Erik Morales and of course, Manny Pacquiao – be in the new ad? More significantly, who will be fielded as its next “Bert Marcelo” in the career-defining role of San Miguel ambassador?

We’re bound to find out sooner than later.