Watching IT

Ads That Drive Me Crazy

By ALLAN D. FRANCISCO
June 22, 2009, 2:34pm

Here are some unsolicited tips for our government officials and self-appointed watchdogs and overseers of our children’s spelling ability – those who called for the pullout of LBC commercials from our TV airwaves. Apparently, there are a number of TV ads that should suffer the same fate as those of the freight company.

Take that TV commercial for a certain brand of powdered orange juice – the one that features a boy clambering atop a moving water tanker. The boy then gets hold of a sachet of the powdery material that turns into an orange juice drink, and promptly dumps the content into the tanker’s belly, mixing the powder with water apparently bound for one of those waterless villages in Paranaque.

The television commercial’s message? That plain water is no fun. By adding that powdery substance into a bucketful of water, one can have a fun-filled drink.

The message that our children would most likely get from watching that commercial? That it is completely OK to climb aboard a moving truck, endangering oneself, just to have a fun-filled orange drink. And that plain water sucks.

There are lots of other inane TV commercials blasting their way through our airwaves.

Palm Pre Inside Out

Some industry observers have said that the Palm Pre is the first real challenger to the iPhone’s smartphone domination. The more jaded among us promptly dismissed these guys (and gals) as Palm’s paid hacks, or if not, closet Palm employees.

A team of analysts from market research firm iSuppli, however, found out that, apparently, those “paid hacks” were indeed correct. What they have said about the Palm Pre smartphone were not too far off the mark, it would now seem.

According to a story published on eWeek.com, those iSuppli researchers, who seem to have a perverted sense of deriving joy and satisfaction from pulling apart electronic devices and gadgets, recently disassembled a Palm Pre. Their main objectives were to have a look and see at the smartphone’s components, and determine which companies supplied those components and parts.

Those IT vandals discovered that the Pre is equipped with a 3.1-inch low-temperature polysilicon (LTPS) LCD supplied by Sony. The 320 x 480-pixel LCD can display up to 16 million colors. This means that Palm spared no expenses just to make sure that the Pre comes with a screen with a higher resolution and a faster response rate than those of the conventional LCDs used by other smartphone manufacturers.

One characteristic that the Palm Pre shares with the iPhone is that of being equipped with two core chips. Applications are managed by a processor supplied by Texas Instruments, while the wireless interface is handled by a processor from Qualcomm. While this certainly is a costly proposition, it helps ensure that the Pre can consistently deliver superior smartphone functionality.

The iSuppli report also mentions that the Pre’s innards include 2GB of SDRAM in two 1GB dies, which is at least twice what most smartphones, including the iPhone 3G, come with. Hmm. This must be the Pre’s secret power that enables it to simultaneously run multiple applications without losing a step, or skipping a heartbeat.

Would that iSuppli researchers get their hands on one of those poll automation machines that Comelec has agreed to purchase.

That’s all for the meantime, folks. Join me again next time as we keep on watching IT and some other things.

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