Samsung projects LED TV sales to grow five fold in 2010

September 5, 2009, 4:01pm

SEOUL (Reuters) — Samsung Electronics Co. Ltd aims to sell at least 2 million liquid crystal display (LCD) televisions that use light-emitting diodes (LED) in 2009 and at least 10 million units in 2010, an executive said.

The LED sales forecast comes on top of an initial sales target of 22 million for all LCD sets. The initial target was below DisplaySearch's forecast of a 15 percent growth in the global LCD TV market, and Samsung had said it would strive to post higher growth.

TVs featuring LED backlights are about a third thinner than those lit by traditional cold cathode fluorescent lamps (CCFLs) and have a longer lifespan. They offer more vivid images, with greater contrast and colour range, proponents say.

Yoon Boo-keun, president of Samsung's visual display division said Samsung plans to outperform the rest of the industry in the LCD TV segment, while ''vastly'' outperforming the LED TV market next year.