Cesar Montano

Popular actor, director and now host of the toprated ABS-CBN “The Singing Bee” show Cesar Montano recently signed a contract to be the celebrity endorser anew of Mega Sardines. From his “Tatak Barko” Mega ad, which espouses the freshness of the sardines, he elevates it to a healthy platform, “Tatak Puso, Para sa Puso.” It endorses the benefits of Omega 3 for a healthy heart.

The ad, a parody of a genre that made Cesar Montano a film icon, is like an action film in comic flavor. The heart of the matter is, another actor’s film which became popular on YouTube for its funny “banana heart” line. He boldly challenges the rich clan, who he claims has no heart, unlike a banana with a heart, and yes, the heart in Mega Sardines!

Directed by Lee Meily and Mark Meily, the “Crying Ladies” and “Baler” tandem of Spark Films, the ad maximizes Cesar Montano’s flair for action and comedy. Mega Sardines was lucky to have a thespian who can manage to do both. Cesar, is an action superstar, who successfully crossed over as a comic TV star (“Kaya Ni Mister, Kaya Ni Misis”), and also, now a top-rating TV game show host (“The Singing Bee”). He is also a respected film director, earning raves for “Panaghoy sa Suba.”

Cesar Montano was Mega Sardines’ first endorser. With its successful launch, it’s only but fitting to have the Montano Magic again, full of love, comedy, action, and heart, for Mega’s next level. Now known for its freshness, Mega Sardines will also be assuring for moms who want a delicious meal which is good for the heart as well. And they will surely welcome this Montano ad in their homes as they watch TV and enjoy their Mega meals.

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John Lloyd goes techie

In this mobile age, what better way to launch a new line of hot mobile phones but to team up with one of this generation’s hottest stars. Officially teaming up with Cherry Mobile is bankable leading man John Lloyd Cruz (who stars along with Ms. Vilma Santos and Luis Manzano in Star Cinema’s forthcoming special presentation “In My Life”) as the official brand ambassador. And so now, this bankable actor and in demand commercial model is set to captivate the mobile market with Cherry Mobile’s line of dual and single SIM handsets.

Just like John Lloyd, the handsets offered by Cherry Mobile are hip, sleek and cool. The actor’s success and stature as one of the best leading men in showbiz also adds to his credibility as the perfect endorser of the brand. Young, fun loving and active, John Lloyd Cruz embodies the same qualities as what the brand, Cherry Mobile, represents. “I’m glad to be part of the Cherry Mobile family. I really believe in this product as a credible brand that I can trust – having two sims in just one phone. With the kind of work that I have, it’s hassle free and saves time to communicate with everyone,” Lloydy said.

Cherry Mobile has launched an eye candy collection of mobile handsets for the practical and fashionable end user. Deeply concentrated on the dual SIM market, Cherry Mobile is the epitomy of convenience as two SIMs come together in one mobile unit for a hassle free mobile encounter. The design of the Cherry Mobile handsets is not just based on aesthetics but how its functionality and efficiency of use especially for those who are gadget lovers or just simply phone savvy people.

Cherry Mobile has a full range of stylish, handy and user-friendly handsets that suits the lifestyle of every Filipino. Some of its designs include a built-in TV phone, the classic bar type unit, the chic and elegant clamshell, and the mini touch screen. It offers the best phones with excellent features for the practical user and handsets also are priced affordably, thus, addressing the Filipino’s sense of practicality… without comprising the quality of the product. Cherry Mobile is exclusively distributed by Cosmic Technologies Incorporated. Visit us at www.cherrymobile.com.ph.

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‘Adik Sa ‘Yo,’ now on its final week

As promised, “Adik Sa ‘Yo” turned out to be more than just your typical love story, providing viewers with a crazy, colorful, not to mention a fresh, exploration of love and believing in one’s destiny.

And as it draws to an end this week, the circumstances surrounding the lives of Ruben, Karen, and Joanna – the respective characters played by Dennis Trillo, Jennica Garcia, Marvin Agustin, and Jolina Magdangal in the series – becomes crazier and more rib-tickling than ever.

Ruben (Dennis Trillo) and Karen (Jennica Garcia) are back in each other’s arms but for how long? Liza (Chynna Ortaleza), Karen and Joana (Jolina Magdangal) supposedly half-sister, have gone complete haywire and will do everything to keep them apart.

Joana and Carlos’ (Marvin Agustin) relationship, on the other hand, is still hazy as when they were still starting out. So Joana attempts to woo Carlos with a singing telegram. With Carlos set on his decision to forget Joana this time, can her persistence still hold out?

Joana will also learn of Fatima’s (Eugene Domingo) true colors and will be forced to make her mother choose between seeking revenge and keeping her daughter. Meanwhile, more drama will unfold as Liza’s half-crazed mother returns to create further damage in the mansion.

“Adik Sa ‘Yo” also stars Pauleen Luna, Wendell Ramos, Joey Marquez, Elizabeth Oropeza, Chanda Romero, Charisse Solomon, Iwa Motto, John Lapus, Ces Quesada, Luz Valdez, German Moreno, Benjie Paras, Vanes del Moral, Sandy Talag, Mosang, Tony Mabesa, Jim Pebangko, and with the special participation of the Sexbomb Dancers.

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Tidbits: Happy b-day greetings on Sept. 10 go to Chuck Gomez, Richard Cadiente, US-based Allan Jeff M. Parlan, Carmen Avellana, Ronald Tabora, Jimmy Valeros, Mel Meer, Crish Angelique D. Sibug, Beverly Santos, Manny Aquino, Mila Llige, Nathaniel “Nash” Rosario, Edna Camcam, Patricia Hizon, Dr. Joy Burgos, Erlinda So of Metrobank Sta. Cruz branch, Nicolas Sazon, Gigi Moral Landicho of PCSO, and Carlos Zapanta. Belated b-day greeting to Beng Vargas (Sept. 3).