By Analou De Vera  The Department of Tourism (DOT) has vowed to continue providing significant training programs to tourism frontliners in order to further enhance their knowledge and skills in accordance with the National Tourism Development Plan. "In partnership with tourism training organizations, the DOT and other agencies concerned continue to lead initiatives in upholding the quality of tourism human resource," the DOT said. "We remain committed in promoting and educating our frontliners on the Filipino brand of service," it added. Meanwhile, the DOT said although human resources is "without a doubt irreplaceable" in the tourism industry, the use of artificial intelligence (AI) can also further boost the industry's products and services. Tourism Undersecretary Arturo Boncato Jr. said that the "quest for quality tourism" is something that only humans can give. "Quality tourism is the key in bringing tourists in the country. It's all about the human heart. Tourism is all about experience and relationships," said Boncato. However, human beings should also learn to adapt to new technology. "Instead of competing with technology, partner with it, collaborate with it. Strive to look at the good things, strive for partnership instead of competition," said Mr. Ramon Marinas, managing director of Bienvenido Travel and Tours. "Even with the advent of the 4th IR (Industrial Revolution), always provide love and tender loving care because this is something that robots can't do. Always personalize to achieve great customer and guest experience," he added.