Dell has introduced “Studio,” a new consumer product line designed for self-expression and creative living -- and just in time for the endless reunions and gatherings of the fast approaching Christmas season. Studio products are highly expressive and personalized -- inside and out –- combining aesthetics and technology into a fresh approach to hi-def mobile lifestyles.

“People seeking stunning design, brilliant colors, and innovative new technology find inspiration in Dell’s new Studio brand,” Walt Mayo, vice president, Asia Pacific & Japan Consumer Sales and Marketing. “These products are built for today’s digital nomad based on the millions of conversations we have every year on dell.com, Ideastorm and community forums. With Dell Studio we’re answering the call for personalization, connectivity and simplicity.”

The first Dell Studio products are two distinctively styled laptops, the Dell Studio 15 and Dell Studio 17. These laptops combine sleek designs, striking visual color elements and personalization options with features such as standard built-in webcam, capacitive touch media control buttons, slot load drives, and optional mercury-free LED displays and built-in mobile broadband. These laptops are available today through Dell authorized retailers at Php 61,399.00 (Studio 15) and Php 87,399.00 (Studio 17).

Sleek and Unique

The new Studio products inherit design elements first introduced in Dell’s award-winning XPSTM M1330 and M1530 laptops, including a sleek wedge-shaped profile and an iconic drop hinge design. Taking its cue from the Inspiron portfolio, Studio laptops also offer several personalization options that allow a customer to color customize a laptop unique to him or her.

“One year ago today we refreshed and revitalized our consumer portfolio with emphasis on product style, design and personalization. Flamingo Pink and Midnight Blue laptops have since became regular sights on college campuses and in coffee shops” said. Mary J Miller, Director for Asia Pacific & Japan Consumer Marketing. “The new Studio products demonstrate that Dell is continuing to focus on design and value, delivering attractive, feature-packed mobile digital lifestyle products.”

Starting with either a 15 or 17-inch high-definition display, customers may pick one of six optional color choices, including new Plum Purple and Tangerine Orange, in addition to Flamingo Pink, Midnight Blue, Ruby Red, Spring Green or standard Jet Black. For a more subtly personalized laptop, Dell has added an optional high gloss Graphite Grey choice that can be customized with contrasting Black, or more vivid Blue, Pink or Red edge trim around the display back.

While Dell Studio systems have rich basic features, they also offer customers a wide variety of options to ensure the system facilitates and enhances the user’s digital passions whether that is being the curator of their own photo or music library or creating cool new web content themselves. The optional Blu-ray DiscTM drives help deliver cinematic video quality on high definition displays. Optional Built-in mobile broadband connectivity through wireless carriers like Verizon Wireless and Sprint means users can connect on their own terms, wherever there is cellular coverage. Users can simplify password management while preventing unauthorized access with the optional fingerprint reader.