Shopping for channels ‘a la carte’

By JULIUS P. VICENTE
October 17, 2009, 3:16pm

SkyCable, a leading cable company, recently launched its one-of-a-kind subscription flexibility package that enables subscribers to maximize their viewing needs and budget by shopping for cable channels “a la carte”.

Ray Montinola, Skycable’s vice president for marketing said that since household finances are the foremost concerns of most families today, SkyCable is introducing new terms wherein subscribers could customize their channels based on their budget and preference. 

“With the SkyCable starter at only R280 a month, subscribers can already enjoy a complete lineup of kids, news, music and lifestyle channels, including high-rating Disney Channel, CNN, Lifestyle Network, Star World, AXN and Cinema One. Aside from that, add as many channels as you want like shopping for channels a la carte to add to your existing channels,” he added.

Montinola also said that the new subscription package also comes with a digibox which serves as the TV’s intelligence center thus giving it unique functionalities. The digibox displays the titles, schedules, and even synopses of programs airing all week. Moreover, it has a child-lock feature and arranges the channels in sequence with the channel surfing organizer. The Digibox comes free for both old and new subscribers. 

“The digibox also provides clearer and crisper TV reception as compared to the analog device so it enhances TV-watching,” he added.

Based on the family’s viewing needs and budget, you may now customize your cable TV lineup by choosing only the channels that matter to your family and selecting your monthly cable subscription package. 

The digibox also comes with new channels: History Channel, Biography Channel, Basketball TV (BTV), Euronews, FX Channel and access to real-time financial market coverage and business information straight from CNBC, one of the recognized world leaders in business news.

For inquiries, please call the 24-hour Customer Service Hotline at 631-0000 or send a text message to (0917) 631-0000 and (0918) 863-1000. You may also visit www.mysky.com.ph.