Less is more...

By HEIZEL LARU-AN MAINAR
October 19, 2009, 2:26pm
Flawlessly beautiful. From left are Flawless brand consultant Jacqueline Thng, CEO Rubby Sy, medical director Dr. Michelle Cruz, and Tanya Quibil.
Flawlessly beautiful. From left are Flawless brand consultant Jacqueline Thng, CEO Rubby Sy, medical director Dr. Michelle Cruz, and Tanya Quibil.

Being more confident, happy and child-like are just some of the benefits of having a flawless skin.  And who would not want that?  Filipinos have a knack for beauty and this is evident in the proliferation of beauty products that can be found in every Aleng Nene’s or Aleng Nena’s Sari-Sari Stores anywhere in the country.  However, not all offer the same results and affordability until Flawless joined the market eight years ago.  And this year, Rubby Sy, owner and CEO of Flawless, wants every Filipino—man or woman—to have the Flawless experience through the relaunch of the skin care clinic that has come to symbolize the ordinary Filipino’s quest for beauty.

Flawless, an aesthetic beauty clinic with 30 branches nationwide, recently underwent massive re-branding to fully serve the clients.  Accordingly, the clinic was created with a vision of providing superior and medically-supervised skin care treatment across all market segments at an affordable price. Hence, it promises to emerge as the beauty solution for many women around the country who value both their time and their money. 

“The clinic is constantly at the forefront of new beauty and skincare breakthroughs and technologies,” says Sy.  Aside from this, she explains that Flawless also has an advanced skin program and products designed by leading dermatologists to help improve skin’s tolerance and diminish signs of aging. 

She further adds: “Flawless has jolted the elitist beauty industry upright by providing affordable solutions to costly facial and aesthetic services.Flawless clinics are the only professional aesthetics chain for the mass market that employ full-time doctors and rigorously train aestheticians in order to ensure the quality of service that all patients receive.”

Hence, Flawless was introduced to answer the need for a clinic that could provide affordable and reasonable skincare services and least to mention the accessibility of the clinics since most are located in the shopping malls. “The clinics are more spacious, better-planned, and refreshing in shades of pink, gold, and white. These guarantee total relaxation and a more pleasant experience for the Flawless client. When they walk through the doors of Flawless, they feel good instantly.

Everyone wants to be flawless. Everyone wants to look good because they want to feel good. We are a tool to help them achieve that and make their dreams come true,” Sy says.

On the other hand, Flawless brand consultant Jacqueline Thng says that in today’s fast-paced work culture, people often get worn down by stress and late nights, and these take toll on the skin. “The concept of fast food can now be incorporated in one’s beauty regimen.  Hence, having a fast and affordable service for self pampering for that feel good day is easy and convenient with Flawless,” she tells.

Moreover, city-sleekers can now have a venue for self pampering without feeling guilty for the lost time.  “Sometimes it’s hard to maintain the skin yourself when you have work and so many things to attend to. All our facials take away toxins—and for a very affordable price, someone will take care of it for you,” says Sy.

With the re-branding effort, Sy unveils the new television commercial (TVC) that features an all-star cast from Judy Ann Santos, Yasmine Kurdi, Lorna Tolentino, Mark Herras, and Richard Gutierrez.  To boost, GJ Bleechmore, a known and respected feature film and music video director who worked with Rolling Stones, Elton John and Janet Jackson supervised and directed the Flawless TVC.  Thus, audience and clients alike will not enjoy the TVC but also relish the new offerings and improved services. 

“The intention is to re-define the Flawless experience and make it pleasant for everyone in search of real beauty,” says Sy and concludes that “If you want to go flawless, treat yourself to the Flawless experience now.”

For further inquiries, visit www.flawless.ph.

(Write the author at wellbeing@mb.com.ph.)

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Flawlessly beautiful. From left are Flawless brand consultant Jacqueline Thng, CEO Rubby Sy, medical director Dr. Michelle Cruz, and Tanya Quibil.13.64 KB