Bags and accessories for the girl ‘in the mix’

XOXO has over the years come to mean many different things to many different people. Those who while their time away with puzzles and games will instinctively see the X’s and O’s of a tic-tac-toe game, while lovers of gossip in all its forms will recognize the now infamous tagline of a favorite show. Others yet will see the more traditional symbols of hugs and kisses. But only the fashion forward will recognize the apt moniker of one of the fastest growing day-to-evening lifestyle brands that is making its way around the world.

Founded in 1991, XOXO has since been offering runway looks at retail-friendly prices. Promising affordably feminine looks, the brand can now be found in Japan, Panama, and Saudi Arabia, apart from its home in the USA. And Manila will take its place on that enviable list as the first ever XOXO store opens its doors in Makati.

XOXO ushers in the Christmas shopping season with its delectably runway-savvy fashion offerings. Bringing the “XOXO promise” to one of the posh malls of Makati, the brand aims to provide our best dressed with not only the current trends, but with quality garments and accessories that will last for more than just the next season.

While the brand shares the same vibes as luscious diva Beyonce Knowles, fashion’s own rocker Gwen Stefani, and sweetheart Christina Milian, it’s brand icon and Australian model  Miranda Kerr that best represents XOXO’s sexy yet sweet aura. Best known as the first Aussie to be a Victoria’s Secret Angel and for her relationship with drool-worthy Orlando Bloom, Kerr exudes natural beauty and effortless charm, much like the clothes that she endorses.  Capturing the essence of the young and young at heart, XOXO limits itself to no age.

“In-the-Mix” is the key phrase when detailing the XOXO philosophy. Coined to mean being in with all the latest in music, movies, technology, celebrities, and –of course- fashion, it’s the catchall tag that XOXO applies to fans of its wares. A true XOXO girl is “in-the-mix” as well as feminine, alluring, confident and modern. While that may seem like a tall order to fill, it undoubtedly becomes easier with an arsenal of sexy silhouettes, accessories, and shoes.

Definitely one of the more exciting bits of fashion news this Christmas is the opening of XOXO’s first store in the Philippines, at Greenbelt 3. On its racks will be choice selections from the brand’s dresses, sportswear, outerwear, costume jewelry, footwear and belts, handbags and luggage, sunglasses, and hair accessories. Many a fashion maven will flock to XOXO, so make sure you get there before the crowd and garner your wardrobe’s share of hugs and kisses.

XOXO opens today, Friday, October 30 at Greenbelt 3, Makati.