Photographers are privileged to capture emotions that fill wedding moments. Those who properly handle the challenge will surely get more clients through word of mouth. Big thanks to their sensitivity of visually freezing scenes that touch the heart.

Dawis Elwin Noche is one of those guys who really deliver the kind of wedding images that lead couples into spending a lifetime of togetherness. No wonder his clients are often referred by relatives and friends of previous couples whose wedding he covered.

“An effective photo is an image with visual impact and which captures the viewer’s eye. It becomes that when it exudes an emotion and portrays a story,” he tells Picture Perfect.

This wedding lensman enjoys being patronized by the ABC market – a bracket he describes as those preferring simple, elegant, and lasting pictures. His clientele includes not just people tying the knot but also young girls entering ladyhood and those celebrating anniversaries.

Elwin’s shots can be generally described as emotive, most of the time reflecting the affinity between and among subjects captured by the frame. His good mix of colored and black-and-white photos has produced a balanced portfolio emphasized by the play up on human expressions.

“My goal,” he points out, “is to share and inspire others and that the interest of the visual artist be uplifted and protected.”

The past seven years saw the former employee of a multinational pharmaceutical company grow fast as a photography talent. He was just a weekend shooter during his past employment that lasted for 15 long years, though he valued the fact that being in the pharmaceutical ethical sales industry boosted his familiarity with customer interfacing.

The encounter with photography, in truth, began when he was just a small boy, around five or six years old. He reminisces, “I started snapping with a plastic toy camera which could actually be loaded with 135 film. Later I had a chance to use an Agfa Sillette, Canon Demi EE17 half-frame camera. I then jumped to a Canon SLR AL-1 model, a quick-focus electronic camera.”

One time when he had a trip and readied his camera, it didn’t fire up shots because of the battery. With such experience, he decided to have a mechanical camera – Nikon FM and FM2, which he is proud to say he had learned much from, including developing that think-before-you-shoot attitude.

That principle has defined his shots well, making special occasions last for a lifetime through photographs. Just last October, he was an exhibitor for the wedding fair appropriately called “A Day For A Lifetime” and held at the Blue Leaf in Fort Bonifacio, Taguig City.

He also teaches what he had experienced to participants when he conducts basic photography at the Ted Luna Art Gallery in Makati or when he is in class dealing with photography as part of Cabuyao, Laguna’s Malayan Colleges (a subsidiary of Mapua Institute).

Elwin explains, “I admire photographers who have developed and still hold on to their discipline of conceptualizing and visualizing the images prior to pressing the shutter button. Digital technology has afforded photographers to take multiple images, therefore setting aside the discipline. It’s best to go back to basic; occasional use of films can help you hone your photography skills.”

A contributing photographer for various magazines in circulation, Elwin has enough inspiration to produce emotionally rich pictures. The wedding photographer himself cherishes a long and lasting love, having been married to the same woman for 23 years. He has three children, all creative and showing off brilliance in the field of visual arts.

His youngest son Ervin began toiling with a camera at age seven. The eldest daughter Carie is much into layout while the middle kid Camile is beginning to show success in video editing.

“Best recognition so far would be my photos being published or myself being commissioned to do more projects,” he says.

With his kind of great shots, the honor continues.