Windows 7 represents a major announcement for Microsoft and a subtle, significant change in the PC industry, according to a report by industry analyst Frost & Sullivan.

The study presents how the next generation PC operating system from Microsoft marks a small yet significant departure from the software maker’s tradition.

“We listened to what our customers needed their PCs to deliver and we’ve designed Windows 7 to respond these requirements,” said Liezl Milan, Windows Client Product Manager, Microsoft Philippines.

“Through the latest Microsoft operating system, we are making it easier for people to do the things they want on a PC. Windows 7 offers a streamlined user interface and new features that enable everyday computer users to get the most out of PCs of all styles and all sizes,” she added.

Representing a focus on user driven upgrade, Windows 7 breaks the link between PC OS and PC Hardware upgrade. Windows 7 is the first operating system that does not require more hardware resources than its previous version, as the official system requirements run slightly lower than those for Vista.

Moreover, the eagerly anticipated OS from Microsoft will drive significant upgrade revenue for the company without any hardware upgrade. This separates Microsoft from the PC vendors in the next PC Upgrade cycle. For those already using a Vista-ready PC who are also looking to purchase a new PC, and for those using a two to three year-old computer, buying a Windows 7 license is a strong option, since the software makes the upgrade of the operating system without a hardware upgrade possible.

“We worked closely with our partners to ensure compatibility with a wide range of not just software, but also hardware and to build an operating system that is able to bring the vision of a simplified PC. We are introducing more choice, flexibility and value in the market,” said Milan.

Launched globally last October 22, Windows 7 demonstrates the change in the way Microsoft listens to its customers and how this translates to updates that people are waiting for. According to the study, the cost of upgrading to Windows 7 is well worth it compared to the cost of acquiring a new PC.

The local consumer launch of Windows 7 is taking place on November 7 at the SM North Edsa Cyberzone. In addition to introducing the software to the Philippine market, Microsoft is also presenting the Windows 7 Icons, a group of Filipinos who have excelled in their chosen fields with the help of technology. For more information about Windows 7, visit http://www.ilovemywindows7.com.