Style Kit
Reimagining a top brand

We’ve been running like headless chickens, attending fashion shows left and right for the past week. But what stood out from the usual fare of runway shows (which we love, by the way) was an intimate dinner with Penshoppe.
Before the show started, Alex Mendoza of Penshoppe gave a short speech on how anyone can own a piece of their clothing, and successfully incorporate it into the four fashion trends of 2010, as presented that night. The over-the-top show had models dressed up in Penshoppe garb, matched with theatrical props worthy of a performance show. It is through this show that they have conveyed the idea that their clothes can easily be worn to go with the global trends. And even without these hot trends, they will still survive since they’re quite wearable pieces to begin with.
Aptly called ReVision, the show hopes to bring a renewed sense of style and for you to be inspired as to how each piece can be worn to work with your taste and personality. It’s all about seeing clothes in a different light—a re-vision and a re-imagination of how these clothes can work for you.
To get you started, check out
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| Gothic. Thanks to Twilight for making the goth look very much in trend. | 13.08 KB |

