Isuzu's 'Forest Nurturing' program
Published Apr 21, 2018 12:00 am
By Pinky Concha Colmenares
Since 2001, Isuzu Philippines Corporation (IPC) celebrated its anniversary with a Corporate Social Responsibility program to help protect the environment.
In 2010, IPC focused its CSR initiative on reforestation, adopting a 13-hectare forest inside the Mt. Makiling Forest Reserve (MMFR) in Los Baños, Laguna.
During its first year with this project, IPC planted more than 300 trees composed of 13 species. To encourage people to walk around, IPC constructed a 1.3-kilometer walkway for visitors and forest rangers.
Every year since then, IPC, through its Isuzu Suppliers Association, would hold annual tree planting trips to add new trees and replace those that did not develop. IPC would also bring media friends and car enthusiasts to join them, a gesture that developed a better awareness on the forest’s need to be nurtured.
From simply planting trees, the endeavor turned into a forest nurturing program to check on the health of trees that were planted years ago.
The lush forest landscape encouraged more people to join IPC’s endeavor to preserve the environment.
The “Eco Camp” was born in 2017, where members of the three Isuzu Car Clubs — Team Isuzu Pilipinas, Mu-X Owners Philippines, and the Team Isuzu Car Enthusiasts — trooped to the Mt. Makiling Forest Reserve to plant trees and enjoy the outdoors. Inspired by the forest that it had nurtured since 2010, in 2017, IPC launched its 20th anniversary CSR program at the UPLB Botanic Gardens Pavilion, located near its adopted forest.
IPC’s advocacy to spread awareness on the environment had its roots in 2002, when it sponsored environment-themed puppet show to kids in a school in Calamba, Laguna.
In the past years, Isuzu’s CSR programs have brought the motoring media around the country to observe efforts to spread awareness on the environment. One was a Parks Conservation Project where three major public parks in Luzon, Visayas and Mindanao were given a face-lift through planning of ornamental plants, installation of garbage bins, and signs to preserve the park facilities. Other projects involved tree planting along the national highway in Atimonan, and planting mangrove trees in Alaminos, Pangasinan.
During its first year with this project, IPC planted more than 300 trees composed of 13 species. To encourage people to walk around, IPC constructed a 1.3-kilometer walkway for visitors and forest rangers.
Every year since then, IPC, through its Isuzu Suppliers Association, would hold annual tree planting trips to add new trees and replace those that did not develop. IPC would also bring media friends and car enthusiasts to join them, a gesture that developed a better awareness on the forest’s need to be nurtured.
From simply planting trees, the endeavor turned into a forest nurturing program to check on the health of trees that were planted years ago.
The lush forest landscape encouraged more people to join IPC’s endeavor to preserve the environment.
The “Eco Camp” was born in 2017, where members of the three Isuzu Car Clubs — Team Isuzu Pilipinas, Mu-X Owners Philippines, and the Team Isuzu Car Enthusiasts — trooped to the Mt. Makiling Forest Reserve to plant trees and enjoy the outdoors. Inspired by the forest that it had nurtured since 2010, in 2017, IPC launched its 20th anniversary CSR program at the UPLB Botanic Gardens Pavilion, located near its adopted forest.
IPC’s advocacy to spread awareness on the environment had its roots in 2002, when it sponsored environment-themed puppet show to kids in a school in Calamba, Laguna.
In the past years, Isuzu’s CSR programs have brought the motoring media around the country to observe efforts to spread awareness on the environment. One was a Parks Conservation Project where three major public parks in Luzon, Visayas and Mindanao were given a face-lift through planning of ornamental plants, installation of garbage bins, and signs to preserve the park facilities. Other projects involved tree planting along the national highway in Atimonan, and planting mangrove trees in Alaminos, Pangasinan.