Royal Philips Electronics, Inc. (Philips) recently revealed its global health agenda in line with efforts to position itself as a leading brand in the area of health and wellbeing.  Philips—the world’s largest lighting manufacturer and the number one consumer electronics brand in Europe—has been ramping up development of meaningful innovations to meet the growing market demand for technologies facilitating improved health and wellbeing of people.

“In recent years, Philips changed its portfolio to emphasize health and wellbeing in keeping with prospective changes in our market and in the lifestyles of our consumers,” Philips Electronics Philips CEO Rico Gonzales said. “Beyond a traditional consumer electronics company, Philips strives to introduce advanced, accessible and people-centric solutions and propositions to the market.”

Philips, which began as a lighting company more than a century ago, has over the years successfully diversified its products to cover consumer lifestyle and, most recently, healthcare. Under its health and wellbeing proposition, Philips aims to further buttress its market leadership in these three core areas of business.

In the field of healthcare, Philips develops clinical care systems, home healthcare solutions, patient monitoring and imaging systems. It is a global market leader in automated external defibrillators, the number one provider of personal emergency response services in the US, and ranks first in overall manufacturing satisfaction of cardiovascular X-rays.

In the field of consumer lifestyle meanwhile, Philips has maintained its market leadership with such products as electric razors, power toothbrushes and domestic appliances, as well as innovative technology  such as the ambilight flat TV concept. The company has also made successful forays into the mother and childcare sector by introducing Philips AVENT feeding bottles that have been clinically proven to reduce colic.

Philips is also exploring innovations in areas as healthy living (focusing on sleep and skincare), independent living (developing new sales channels and respiration technologies), preventive healthcare (dealing with personal health monitoring and coaching) and sustainable home lifestyle (promoting efficient use of resources, and good air and water quality).

“Overall, Philips makes sure that its products and services contribute to improving people’s quality of life.

Our brand promise of sense and simplicity fundamentally aims to empower consumers toward healthier life choices and better life experiences,”  he ends.

Philips’ brand value has doubled to $8.1 billion or about P391 billion from 2004 to 2008. It continues to register positive growth, tripling net profit to $256 million or about P12 billion in the third quarter of 2009. It remains committed to innovation, investing about $2.4 billion or P114 billion in research and development.