Symantec Corp., maker of Norton security software, has officially rolled out a brand new internet security model that aims to turn the table against cybercriminals.

This new standard that reconsiders all facets of Internet security is called “Quorum”.

David Freer, vice president-consumer business, Asia Pacific and Japan, Symantec Corp., emphasized, “Quorum is not a replacement technology.

It adds vital information that allows all our other technologies to be more effective without sacrificing accuracy.”

The 2010 version of Norton products (Norton Internet Security and Norton Anti-Virus) marks a significant shift in the way the global leader in security software is protecting computer users from cybercrime.

Traditional security solutions are obsolete. Symantec security researchers see 200 million plus attacks on average every month, the vast majority of which are never-seen-before threats and delivered via the Web.

While Symantec created nearly 1.8 million new virus definitions in 2008, the reality is that the signature approach and other traditional methods of security are not keeping pace with the number of threats being created by online criminals.

Symantec blocked an average of more than 245 million attempted malicious code attacks across the globe each month during 2008.

“Cybercrime has surpassed illegal drug trafficking as a criminal money maker. Every three seconds an identity is stolen. We cannot ignore the fact that cyber criminals are now destroying lives rather than computers, said Freer.

Speaking at the Philippine product launch attended by the local press recently, he continued, “with the introduction of the powerful, new reputation-based security in Norton 2010, we have, once again, raised the bar for Internet security and set new standard for the industry. Harnessing the power of millions of users united against cybercrime, the faster, the safer and smarter Norton 2010 gives consumers the power to deny digital dangers and allow a safe online experience.”

APPLICATION REPUTATION

Symantec’s 2010 products use application reputation in response to the problem of dealing with online criminals who use unique, new threats to evade security vendors.

Application reputation is created by leveraging the millions of users in the worldwide Norton Community Watch program who choose to anonymously contribute data about the characteristics of the application running on their systems.

Most users run mostly good applications, of known origins and with known publishers and their common attributes. On the other hand, malware typically has never been seen before, has an unknown publishers, and other attributes that give it a poor reputation. This data enables Symantec to calculate a reputation safety score for each application.

Without ever having to ask the user, Symantec can statistically infer with an extremely high degree of accuracy the likelihood of an unknown application being good or bad.