Diether Ocampo in M Barretto

October 11, 2009 at Studio 10 of ABS-CBN, Star Magic, spearheaded by Johnny Manahan, Mariole Albert, and Keren Pascual, launched the “Magic for a Cause” charity event participated in by the fashion industry’s top players to raise funds for the victims of typhoons Ondoy and Pepeng.  Nearly 100 artists from Star Magic joined fashion designers, stylists, makeup artists, and models to help create awareness for calamity relief. All donations were forwarded to ABS-CBN Foundation Sagip Kapamilya.

Top Star Magic actors such as Piolo Pascual, Jake Cuenca, and Sam Milby walked the runway. Fashions shown were from the likes of Joey Samson, Francis Libiran, Aries Lagat, Jojie Lloren, Jun Escario, Dennis Lustico, and Johnny Abad.

Modern suits dominated the runway with an Inno Sotto tuxedo on Piolo Pascual together with more casual looks from Bang Pineda and Aries Lagat. Retail giant Bench also took part with Gerald Anderson wearing patriotic shirts. Joey Samson showed his signature aesthetics of modern structure on Enchong Dee and Joseph Marco. Francis Libiran took a vintage fabric and turned it into a textured suit with shawl lapel for Sam Milby. It was the trendy degrade blazer that Brian Leyva opted for Joem Bascon.

The event reportedly raised four million pesos in donations. Organizers hope this event will inspire others to do their share in rebuilding communities.

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