Zed, the developer and marketeer of entertainment and community products and services for mobile and the Internet, has announced the release of its exclusive mobile portfolio and in the Philippines it is exclusively available to SMART Communications around Planet 51, the highly-anticipated computer-generated animated movie produced by Zed Group´s sister company Ilion Animation Studios.

Planet 51 introduces fans to an alien world reminiscent of 1950’s America through spectacular scenarios, funny stories and very close characters, featuring voice actors like Dwayne Johnson, Jessica Biel, Gary Oldman and John Cleese in the USA. Each corner, each element or signal that identifies this incredible world will be available for mobile devices.

Zed’s exclusive portfolio includes more than a hundred samples of graphic content types for mobile personalization: walltags, wallpapers and animated wallpapers, as well as full track music and real sounds taken from the movie.

Moreover, Zed’s portfolio includes 3 exclusive mobile film-to-game adaptations, including a special iPhone /iPod Touch game that will be available through Apple’s App Store: Planet 51 Racer, a frantic car race in Planet 51. Fans will have the possibility to choose their favorite character, each one with unique driving features, and steer their car with iPhone’s accelerometer.

Furthermore, there will also be available exciting multi-character platform games and breathtaking urban racing experiences under the titles Planet 51 On the run and Planet 51 Behind the wheel (Java).

This offer will give the SMART Communications susbcribers the chance to extend the movie experience by stepping into the shoes of their favorite characters from the big screen on a mobile device.

Planet 51 is scheduled for a wide cinematic release on Nov. 20 in the USA, and will follow in 170 countries across 5 continents. In the Philippines, it will be shown on Dec. 2, 2009.

A full multiplatform entertainment offer has been developed around the movie, including console games for Xbox 360, Playstation 3, Wii and Nintendo DS, an online free-to-play gaming universe (www.planet51online.com) and an extent mobile content portfolio.

Over 2.000 million people around the world are expected to be aware of the Planet 51 brand. Planet 51 and the 360º entertainment offer that surrounds the movie is an outstanding example of Zed Groups’ multiplatform vision.