Telephone directories publisher Directories Philippines Corporation (DPC) has reintroduced the Yellow Pages with value-added services (VAS) customized for buyers and sellers with particular needs.

The new multi-platform search channels of DPC Yellow Pages delivers on its promise of bringing both buyers and advertisers closer together. Specifically, the DPC Yellow Pages “Kita agad” provides a source of directional information in a manner that is both timely and convenient for the consumer.

“Unlike the general search engines, which gives thousands of generic search results, DPC Yellow Pages provides localized and specific information anytime, anywhere. Relevant search results are delivered in the manner that is most convenient whether in print, through the Internet, on mobile phones or through one of the Value Added Services it offers. Search results can also be limited to specific locations such as streets, buildings or malls making the search experience more locally stable,” said Edna Villena, Vice President for Marketing, DPC.

She explained that VAS gives both consumers and advertisers more ways to communicate with each other – 24/7 acceptance of customer inquiries via the YP Assist Call Center, a free canvassing service that matches customers needs with suppliers’ products and services. Namely: Yellow Canvass, a rewards program to encourage the loyalty among customers of advertisers; the YP Assist Concierge Service, free PC-to-PC calls via EYP Voice; and DPC Geographical Information Service (GIS), a digital mapping facility that allows advertisers to identify new markets With DPC GIS, an Internet-based mapping software, one can learn more about the market, which one serves and identify new potential markets. This business tool provides you with a detailed map of the Philippines.

“Through the years, DPC Yellow Pages have brought buyers and sellers ever closer together through a compelling commercial search experience. The challenge before our company is to continue refreshing that experience in the age of high-speed, 24-7 global connectivity,” said Ricardo Bautista, President, DPC.

He continued, “We want to continue to revolutionize how customers use the Yellow Pages.to look for what they need and allow advertisers to focus more on what is important to their business – selling.”