Sony Philippines officially kicked off this year’s summer season with the recent launch of their new gadgets at the posh and exclusive Shangri-la’s Boracay Resorts & Spa.

“Summer is a season of great fun and adventure. Every year, we plan to do something new or go to places we’ve never been to. It never stops after that vacation, we live those experiences all throughout the year through endless stories. This is where Sony comes in, we enhance these experiences by recording them in the best picture quality and the finest snapshots.

"At this timing, we’re taking this to an even higher place as we showcase unique and exclusive technologies for consumers to enjoy,” Takao Kuroda, President and Managing Director, Sony Philippines said.

Sony Philippines’ new line-up of goodies are the perfect companions for people to definitely own summer -- posing a challenge to travel to the most scenic destinations, arrange for that great outdoor extreme adventure or take a plunge into endless deep blue waters. No matter how simple or how extreme, capturing your 2010 summer escapade will never be the same again.

Discover the beauty of marine life and join exciting beach activities

1. Cyber-shot TX5 - Sony’s slimmest waterproof, shockproof, dustproof and temperature-proof camera, which measures only a slim 16.7mm is the slimmest water-proof camera today with Exmor R CMOS Sensor. Its built-in water resistance allows the camera to record everything up to 3m deep. The shockproof design protects the Cyber-shot TX5 even when dropped from a height of 1.5m. Temperature-proof, you may even use this camera even in temperatures up to 10 degrees below freezing point. The new Cyber-shot TX5 has also been incorporated with SD Card slots.

2. Handycam SD HDD DCR-SR68 - With the DCR-SR68’s Carl Zeiss Vario Tessar 60x optical zoom lens, your fun and exciting activities will surely be recorded by anyone from the shore. No worries about the memory with the new Handycam models’ 80GB HDD and Memory Stick/ SD Card Option. Special night moments can also be captured with the DCR-SR68’s built-in LED video light to improve recording quality in low-light settings.

Backpack across the country and breathe in its beautiful scenery

1. Handycam SD Memory Stick DCR-SX43 - The SX43 integrates a high quality Carl Zeiss Vario Tessar lens with up to 60x optical zoom, and Face Detection function as well, making your photos beautiful and sharp when you pose against the gorgeous background.

2. Cyber-shot DSC-W380 & DSC-W350 - The 14.1-megapixel and wide angle powerhouse, is equipped with a high performance of up to 5x optical zoom “G lens”. In addition to the wide minimum focal length, the fast f/2.4 lens allows clearer photos to be recorded even in low light environments.

3. Cyber-shot H55 - A perfect camera for travelers, the Cyber-shot H55 is considered to be one of Sony’s most rock-steady cameras, making it perfect for those who would like to go outdoors this coming summer. Sony equipped this new camera with their 10x optical zoom “G Lens”, for a wide angle of 25mm, allowing you to shoot a vast variety of scenes wherever you go.

Re-invent yourself and live life with flair

1. Cyber-shot DSC-TX7 - Stylish slim shooter with Full HD AVCHD movie recording, is Sony’s slimmest camera with Full HD (1920 x 1080, 60i) AVCHD video recording. Together with a wide-angle zoom lens, the TX7 allows you to take dynamic and high-quality full HD videos - a feature that was previously only available on Handycam camcorders. More than that, its Intelligent Sweep Panorama feature makes it easy for it to recognize faces and moving subjects.

2. New Handycam CX Series: Handycam AVCHD Memory Stick series HDR-CX550 and HDR-CX110 - With its feature-packed Full HD video performance and 64GB internal memory (for CX550), every detail from your trip will be recorded flawlessly. The new “Exmor R” CMOS Sensor and wide-angle Sony G Lens integrated in these Handycam models ensure that the beautiful places that you’ll visit this summer will be captured with great detail and rich colors.

Unleash your inner auteur and create movies out of your everyday experiences

1. Handycam AVCHD HDD series: HDR-XR550, HDR-XR350, and HDR-XR150 - For those who look for the best in video recording and image results, the latest Handycam XR series is for you. For the very first time, the “Exmor R” CMOS sensor is integrated in all the HD Handycam models, for excellent high-definition videos and images with remarkably reduced noise even in low-light conditions. The new XR series is packed with the Optical SteadyShot (Active Mode). The new Handycam models are equipped with Intelligent Auto Mode with up to 90 different scene settings to choose from. Perfect for capturing those special summer moments without worrying about the length of videos, the Handycam XR550’s 240GB HDD allows for 101 hours of video recording.

2. Handycam AVCHD Memory Stick series: HDR-AX2000 - The HDR-AX2000, is the ideal camcorder with Sony’s exclusive high performance wide angle “G” lens, new Active SteadyShot technology for greater image stabilization, and up to 24mbps AVCHD movie format recording for professional grade video work. Even shooting in dark, difficult low-light environments will be no-trouble at all with three Exmor CMOS sensors incorporated in this new high-end Handycam.

Blog about why every day is an exciting adventure

1. MHS-PM5K - Capture all 360 degrees of the fun moments. Share your everyday experiences with the new Sony bloggie. Especially made for those who love to capture perfect video effortlessly, this new mobile HD snap camera is extremely compact and can be automatically switched on with just a flip of the 2700 rotating lens.

2. Cyber-shot S2000 – Intelligent shooting modes for first-timers.With its 10.1 megapixel resolution and Sony Smile Shutter function no trouble will come to you. Especially easy and intuitive with the Intelligent Auto Mode that immediately determines optimum settings best for you and your environment.