Hair Asia and the country’s leading personal care authorities are coming together to hold the Metro’s biggest and most exciting cosmetic trade fair.

The 20th National Open Championship for Hair and Makeup is one of Hair Asia’s annual competitions that is eagerly anticipated by salon professionals all over the country. Throngs of beauty aficionados not only troop to the World Trade Center (home of the Hair Asia Competitions for the past 12 years) to witness the fierce hairstyling competitions but also to partake of the huge discounts and free-flowing freebies that only Hair Asia can make possible.

Joining forces with Hair Asia is industry giant Unilever Philippines which will be launching its Sunsilk Damage Repair System endorsed by Sarah Geronimo – the latest in hair-care technology that features seven variants.

Unilever is pulling out all the stops for the event. A sizeable booth is being constructed just for the whole-day expo. Fashioned like a modular salon, it will come complete with shampoo stations and cutting areas. Free shampoo, haircut and styling will be given to all expo patrons who will want to try out the new Damage Repair product line. Sunsilk’s team of hair-care specialists will also be on hand to help patrons find the perfect variant for their specific hair type.

“Unilever has been our faithful partner ever since our very first event 20 years ago and we’re so happy that they’ve once again chosen to launch their newest product line with us,” says Evelyn Cruz, president and Organizer of the Hair Asia Competitions.

The Philippines’ premier celebrity makeup artist, James Cooper, will also be launching the newest addition to his premier makeup line. The Jazzy Collection features new exuberant colors for summer as well as shimmery colors for the young crowd. Unbeknownst to most, James Cooper is actually the first Filipino makeup artist to produce and launch his very own line of products.

James Cooper is the original makeup artist to the stars and is best known for introducing the airbrush makeup technique in the country 25 years ago. Beginning his career in Hollywood, he had the good fortune to have worked with some of Hollywood’s most beautiful icons from earlier decades like Victoria Principal and the late Farrah Fawcett. Currently, he is the beloved makeup artist of the Diamond Star, Maricel Soriano, and many other entertainment personalities.

“James is family to us,” shares Evelyn. “He has been my dearest friend for many years and has supported the Hair Asia events since the beginning. We are only too happy to give him our full support in return as he launches his new product line.”

Matrix of L’Oreal USA’s Professional Products Division is the leading professional hair care and hair color company in the United States. For the upcoming Hair Asia event, Matrix is set to launch their newest hair-color collection for the season.

Newbies

Cosmo Care International, Inc., is an up and coming company that will be introducing their all-organic rebonding formula. The nature-friendly product has received very positive reviews as much from customers as from interest groups that advocate green products.

Sabrina Fair is the newest player to join the league of salon professional educators. During the Hair Asia event, the Japanese-owned company will be launching their technical studio and academy here in the Philippines, which offers specialized courses in television stage makeup.

Konad is a Korean company that will be launching a completely new range of nail accessories and nail-care products including nail art kits, nail extensions and lacquered polish.

Says Evelyn, “It is always an honor to be chosen by new players in the industry as the event wherein to launch their companies and their products. It only means that they think highly enough of us to want their products to be endorsed by Hair Asia.”

Other exhibitors include: Ahglow, Aktuelle, Beauty Concept, Beauty Lane Phils., Beauty Touch, Botanique Spa, Caronia, Creatic, Cosmocare Int’l. Inc., DKC Trading, Folia Herbal Extract, Finesse, Golden Fabulouz, Handle Enterprises, Indola, Konad Stamping Nail Art, LBY Enterprises, Lynelle Hair Fashion, Max Factor, Modern Salon Supply, Mondes Professional, MRC, MTN Marketing, Pro Babylis, Revlon Professional, Schwarzkopf, Shawill Corporation, TBS Beauty Products, Vybrance International, Wahl and Wella.

The Hair Asia Cosmetic Trade Fair and 20th National Open Championship for Hair and Makeup happens at the World Trade Center on March 9. It is definitely an event that should not be missed. For more details, e-mail hairasia@hotmail.com.