The graceful art of making your presence acknowledged, while still blending in your environment. The triumph of space effectively harnessed, and not simply filled. The beauty achieved when a work of art makes a statement, without disturbing space.

This is Tatazumai, the inspiration behind the 2010 BRAVIA Collection. The manifestation of this spirit is the Monolithic Design concept infused the new BRAVIA models introduced, underscored in the three themes present throughout the range.

The first theme, or the On/Off Conscious, enables viewers to be enlivened by an extraordinary spectacle when the BRAVIA is turned on, while being enamored by a gorgeous single surface when the BRAVIA is turned off. The second theme, or Upward Style, allows the screen to recline the TV at a 6° angle – giving you the impression of the TV looking towards you, while adding a sense of space to your room. The final theme, or Contrast of Material, proves that harmony is possible – and even enhanced – by difference in inherent characteristics.

Guided by the philosophy of Tatazumai, artist Kidlat de Guia rendered different interpretations of the Filipino home as a concept, combining indigenous, raw materials with the advanced technological inspiration of the BRAVIA.

“I played around with textures and surfaces, exploring different materials, to bring out contrast and unity. Tatazumai is about duality, about standing about, and yet being part of the whole.”

His artworks were showcased along with the 2010 BRAVIA Collection, launched to a gathering of Philippine media at the exclusive Shangri-la Boracay Resort and Spa. The activity was conceptualized as a renaissance not just for the BRAVIA, but for television in general.

“We wanted to make 2010 the year we dramatically altered the trends that have defined television design in the current market,” said Takashi Kozu, Vice-President for Marketing, Sony Philippines. “Motivated by our corporate vision to make.believe and give substance to the dreams of the future, we sought to bring televisions to a new recognition, by seeing their essence as more than just electronic products, but as pieces of art at home.”
But aside from setting new standards of artistry, the 2010 BRAVIA Collection continues Sony’s thrust of technological breakthrough adapting to the various needs of consumers.

BRAVIA LX900: Experience a whole new dimension with the First Full HD 3D TV
The first 3D TV shown in the Philippines, the new BRAVIA LX900 is the first to feature innovative, new Full High Definition 3D technology from Sony.

Full HD 3D technology from Sony uses the high frame rate made possible in 240Hz LCD TVs together with Active Shutter glass technology to create incredibly realistic depth and vivid 3D images.

Bringing 3D movies into your home is now made easier as Sony moved to take its triumphant Blu-ray technology into a whole new dimension with the introduction of a new affordable 3D Blu-ray Disc Player. Also featuring Sony’s Monolithic Design Philosophy, the BDP-S470 with software upgrade will be ready to play 3D Blu-ray Disc movies on a 3D enabled TV.

You can easily plug an external Hard Disk Drive or USB device into the front USB port of the Blu-ray Disc Players and enjoy movies, music or photos through your TV or home cinema system. With Blu-ray compatibility extended to an even larger range of file types, including DivX HD and MKV format, it’s easier than ever to share personal entertainment from all over the home.
A free app from the App Store allows you to use your iPhone or iPod touch as a remote control for the new Blu-ray Disc Player with Home Cinema system, to access a Blu-ray Disc’s details such as jacket artwork, actor, and production information as well as search for additional video clips online.

BRAVIA NX Series: Transform your space and lifestyle

A presence in any room, the BRAVIA NX series exudes excellence in form and function. Further, combining the prowess of the Internet and TV broadcasts, the BRAVIA NX series is a web-savvy AV enthusiast’s dream-come-true.

BRAVIA Internet Video offers you the experience of seamlessly streaming a variety of on-demand Internet content such as YouTube video clips among a number of content providers, the way you experience TV broadcasted programs. In addition, BRAVIA Internet Widgets lets you keep in touch with the world with configurable and customizable add–ons that allow access to the news, weather and all sorts of information. There’s no need to hook up your PC or watch on a cramped screen; you can quickly access new videos and services as they’re added and stream full-screen content direct to your TV.

BRAVIA EX Series: Simplify home living with smart eco-features

The new 2010 BRAVIA line-up also features intelligent sensors and eco-features to help make life easier and greener, and save on household bills. The BRAVIA EX series sports energy-saving features such as Ambient Sensor, LED backlight , and advanced Presence Sensor technologies , minimizing power consumption without compromising on picture quality. The Ambient Sensor will automatically adjust the picture brightness, according to the amount of ambient light in the viewing environment, to lower power consumption. Similarly, the Presence Sensor will automatically turn off the picture when the sensor does not detect the viewer’s presence.

BRAVIA BX Series: An affordable cinematic experience within your living room

Full HD 3D is not the only slice of real life created by the new 2010 BRAVIA line-up. New BRAVIA LCD TVs now brings the beauty and detail of the cinema screen straight to your living room. The BRAVIA BX series offers a host of technologies like Full HD resolution, BRAVIA Engine3 imaging processor, and fuss-free connectivity to other devices among other things, all in an affordable, accessible package.