Calling it a new platform for businesses to “ensure the delivery and security of their products,” mobile operator Globe Telecom has started to push for its GPS (global positioning system) tracking service for enterprise customers.

With the launch of its GPS service, the Ayala-owned carrier now competes with private GPS tracking providers. But Jesus Romero, head of Globe Business, the corporate arm of Globe which offers the service, said its offering is – or will be – more tightly integrated with other services such as SIM triangulation, which is also a location-based solution.

“We haven’t scratched the surface yet insofar as this service is concerned. As we collect more information and increase our capabilities, we intend to put enhancements to the service,” Romero said.

At a recent press briefing, Globe presented its pilot customer, the local unit of food giant Nestle, which recounted the big improvement in the “visibility” of its truck fleet operated through third-party trucking firms.

Nestle inked an agreement in April with Globe to put GPS devices in the trucks it sub-contracted for its delivery work. Globe has earlier said that the GPS service helped in the recovery of one of the trucks which was hijacked while carrying Nestle products worth over P3-million last December.

Globe Business said the GPS device is hidden discreetly inside the truck and not even the driver knows where it is located. From a central monitoring system, the fleet can be accessed and viewed in real-time.

Joseph Aguilar, director of supply chain management at Nestle Philippines, said that while company’s fleet has become more “visible” and easy to track now, it might take more time to see if the deployment of the GPS service has actually translated in the vehicles becoming more efficient in terms of security and delivery.

Globe executives said the company currently has about 10 customers for its GPS tracking service. Based on the initial assessment, the GPS service has managed to bring down by 50 percent the number of actual and attempted robbery of company vehicles.

The service, which uses GPS maps provided by a private firm, charges P2,500 to P2,800 per truck. For a company to avail, it must have a minimum of 10 units of vehicles.