ABS-CBN Broadcasting Corporation reported that more Filipinos tuned in to its shows in all parts of the country from sign-on to sign-off, weekdays to weekend in February 2010.

The firm said it has captured Mega Manila TV ratings with an audience share of 38.2 percent in February 2010, beating rival station GMA Network's 38.1 percent, based on audience measurement surveys conducted by global media specialist TNS (Taylor Nelson Sofres).

According to ABS-CBN Head of Research and Business Analysis Vivian Tin, the success in winning Mega Manila is due to its increasing audience share in Metro Manila, beating competition by four percentage points last month.

ABS-CBN's audience share in Metro Manila rose to 40 percent in February 2010 from 36 percent in the same period last year, whereas GMA experienced a drop in its audience share to 36 percent in February 2010 from 40 percent in the same period last year.

Tin said the other factors that contributed to strong showing in Mega Manila include efforts to provide quality programs and improve its reception in the area.

ABS-CBN's Mega Manila audience share grew to 38.2 percent in February 2010 from 34 percent in the same month last year, whereas GMA's share shrunk to 38.1 percent in February 2010 from 43 percent in the same period last year.

Overall, ABS-CBN continues to be the national leader by reaching more Filipino households in all parts of the country, making it the top choice of advertisers for its wide reach. ABSCBN's audience share in February 2010 hit 48 percent as compared to GMA's 32 percent.

Seven of the top 10 most watched weekday programs nationwide belong to ABS-CBN while ABS-CBN’s award-winning news program “TV Patrol World” is the number one newscast in the country with an average rating of 33.2 percent.

TNS is a leading market research group in the world with a proven track record in audience research measurement systems in 32 countries.

It started releasing its national television audience measurement (NUTAM) data on February 2009 with panels, composed of 1,370 representative households, covering urban Philippines and reporting on seven sectors namely NCR, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas, and Mindanao.