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Manila Bulletin devider Business devider DITO partners w/ Cebuana Lhuillier

DITO partners w/ Cebuana Lhuillier

Published May 25, 2022 11:40 am

Cebuana Lhuillier, one of the country’s largest and leading microfinance services company, teamed up with new major telco player, DITO Telecommunity to expand its services to Filipinos.

Mobile phone users can now reload their DITO SIM cards in over 3,000 branches of Cebuana Lhuillier, nationwide.

DitoTelecommunity

This tie-up is aligned with Cebuana Lhuillier's aim to boost Filipinos’ access to financial requirements, such as basic utility needs.

This partnership is a new milestone for the company, according to Cebuana Lhuillier CEO and President, Jean Henri Lhuillier.

“We always look forward to growing our relationship with different industries," she pointed out.

"Having this partnership with one of the key players in the telecoms industry, would expand our services and products in the future.”

“We are excited to see what other collaborations and projects we can work on as we venture into this tie-up,” she added.

As DITO continues to establish more partnerships with various retail channels, brands, and businesses, tapping big companies like Cebuana Lhuillier could intensify its market presence and widen its coverage.

"Our partnership with Cebuana Lhuillier is aligned with DITO's goal to make better telco products and services more available to the Filipinos," remarked DITO Telecommunity Chief Commercial Officer, Evelyn Jimenez.

"We believe the very capable infrastructure, good will, and reputation of our partner is critical to achieving that goal," she noted.

Mobile phone users continue to grow, with 89 percent of users in pre-paid. Hence, the need for easier access to reloading facilities is more pronounced.

“The pandemic highlighted our need for an established means of communication. The priority is to stay connected. This brings us a bigger opportunity to cater to this need by offering reloading services in our branches across the country,” Lhuillier noted.

DITO has also expanded nationwide, with more than 4,100 towers servicing over 8 million subscribers.

DITO is now available in over 500 cities and municipalities in the country, with 83,000 sales touchpoints throughout the archipelago.

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