Frequent exposure to heat, chemical treatments, UV rays and other pollutants can cause our hair to lose its luster and vitality. And with so many hairstyling gadgets and new in-salon processes sprouting left and right, there is no shortage of regular treatments to keep locks shiny and healthy.

Schwarzkopf Professional recently introduced its new BC Bonacure Hairtherapy, a complete range of hair care products that promise to rebuild beauty from within. Unlike other formulas that just fill in structural gaps, the Amino Cell Rebuild technology found in the new line works on renewing strength and elasticity.

BC Bonacure Hairtherapy is available at leading salons nationwide.