The Haier Group has announced that world leading business intelligence firm Euromonitor International has ranked Haier first in its Global Major Appliances Brands 2009 ranking by brand shares (by global brand name), with a retail volume market share of 5.1%, up 0.8 point from 2008.

The Global Major Appliances Brands 2009 rankings are calculated from trade sources and national statistics.

Euromonitor International’s rankings also place Haier’s refrigeration appliances and Haier’s home laundry appliances first by global brand name, with 10.4% and 8.4% retail volume market share respectively, up 3.7 point and 1.5 point from 2008.

Haier’s strategy to continue providing innovative and quality products and services that bring value to its consumers around the world in times of global economic difficulties contributed to this success.
Haier’s main competitors’ market shares in major home appliances, refrigeration appliances and home laundry appliances have generally declined, while Haier’s market share increased in all categories.

“Haier strives to provide products and services that always meet its customers’ needs. The rankings show that customers around the world appreciate our efforts, and increasingly chose Haier over other brands.

The Haier brand is on the path of becoming a true global brand, recognized for its innovation, quality and value.” said Ms. Zhang Tieyan, Director of Haier Global Branding Operation and Haier spokesperson.

Haier brand Home Appliances, dependable in quality and with proven track record is distributed exclusively in the Philippines by Continental Sales Inc. – a member of LKG Group of Companies and is available in all leading appliance stores nationwide, with over 85 Service Centers across the country.

For details of distribution, log on www.lkg-group.com or visit Head Office, #28 Quirino Highway Balintawak Quezon City.