Scarlett’s fourth for Mango

May 20, 2010, 6:10pm

Romantic and elegant. This is how Scarlett Johansson, one of the most famous international actresses of the moment, poses in the latest Mango advertising campaign, photographed by Mario Sorrenti. The renowned photographer welcomed the Mango creative team to his New York studio to perform a masterclass photo shoot in which the actress revealed her most sexy and natural side.

This campaign, entitled Summer Light, is the fourth one that Scarlett Johansson has featured in for the brand.

Mango presents four key trends for this summer. Red and Blue returns to garments with a light, ad-lib touch in blue and white tones. White, the summer color par excellence, combines with different tones of blue in very light cotton fabrics, chambray and jeans. The key garments in this range are dresses and waist-height skirts featuring floral prints, embroidery, frills and lace details.

Sexy contrast reveals a clean line in which new volumes, such as A-line skirts, sack forms and kaftan are introduced. Graphic contrasts are highlighted in prints, embroidery and jewels in natural fabrics which add richness to the purest summer lines.

With its romantic and boudoir air, Romantic Mood adorns its garments with floral motifs and a handmade look. The richness is also provided by the textures and weaves of the fabrics, producing a relaxed and urban silhouette with the introduction of rich tones and natural textures.

Similarly, South Seas features a combination of paisleys, mixing patchwork motifs, which give movement to the fluid and sheer silhouettes.

Mango, at Robinsons Midtown, Glorietta 3, Shangri-La Plaza, Rockwell, Gateway, SM Mall of Asia, Alabang Town Center, SM Megamall, SM The Block North Edsa, SM City Davao, SM City Clark, Ayala Center Cebu, TriNoma, SM Cebu, Greenbelt 5, Eastwood, and Mango Outlet, Starmills Pampanga.

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