Sony recently introduced two innovative compact interchangeable lens digital cameras (models NEX-5 and NEX-3) that provide the quality of a digital SLR in a compact body that is easy to slip into a small purse or jacket pocket for ultimate portability.The NEX-5 AND NEX-3 are the world s first interchangeable lens cameras with an APS-C sensor to continuously adjust focus and exposure while recording video. The NEX-5 camera offers Full HD movie capture (1080i AVCHD and 720p MP4) with Full HD 60i recording.

These cameras are perfect for point-and-shoot users looking to advance from snapshots to creative photography as well as existing DSLR users searching for a compact alternative.

Unlike conventional DSLR models, the mirrorless construction of the new models reduces the thickness of both camera bodies to just about an inch at their slimmest point (excluding grip and mount portions). The NEX-5, constructed from magnesium alloy, and the NEX-3, with a polycarbonate casing, offer a newly developed 14.2 megapixel Exmor"! APS HD CMOS sensor. About 60 percent larger than the sensor in micro four-thirds cameras, this sensor is key to the exceptional image quality, extremely low image noise and creative defocus background effects that are familiar to DSLR users.

HD Movie Recording and Fast, Silent Autofocus

The NEX-5 and NEX-3 are the first cameras to offer the extra convenience of high definition video recording. In addition to 720p HD recording, the NEX-5 also captures.

Full HD (1920 x 1080i) video in high-quality AVCHD files that can be easily enjoyed on a compatible HD television via the cameras built-in HDMI"! terminal (cable not included). The NEX-3 shoots 720p HD video as compact MP4 files. Both Sony cameras include built-in stereo microphones for high-quality audio recording.

Still and video image quality is further refined by Sony s powerful BIONZ processor that ensures quick DSLR-style shooting response with fast, precise autofocus and minimal shutter lag. Both cameras can also capture fast-moving action with a high-speed burst of full-resolution images at up to 7fps (AF/AE fixed from first frame).

Sweep Panorama

The NEX-5 and NEX-3 are the first cameras featuring Sweep Panorama. Capturing large group shots is as easy as press-and-sweep. Sweep Panorama mode lets consumers capture breathtaking shots up to 226-degree horizontal or 151-degree vertical shots.

Simple To Use

Overcoming the complexity and intimidation that often come along with DSLR use, the NEX-5 and NEX-3 cameras have a new easy-to-use interface. It makes their performance advantages and features including the techniques of creative photography simple to master for consumers stepping up from compact digital still cameras and simultaneously offers easy access to the important camera controls that DSLR users demand.

Images and camera settings are displayed on the 3-inch (diagonal)wide-typeXtra FineLCD"! display withTruBlack"! technology and 921kdot high resolution LCD that tilts up or down for comfortable viewing in any shooting position. The screen features an auto-brightness control function for excellent visibility, even outdoors. TruBlack screen technology enables an even more vivid, high-contrast view of images and camera settings.

E-Mount Lenses

Three new E-mount lenses are being introduced, including a 16mmF2.8 wide angle prime lens (model number SEL16F28), an 18mm-55mmF3.5-5.6 standard zoom lens(model number SEL1855)and an 18mm-200mmF3.5-6.3 (model number SEL18200) high magnification zoom lens.

The E-mount lenses provide the cameras with extreme compactness as well as the performance required for quiet continuous auto focus and auto exposure during HD video capture. These all new lenses are of premium construction, with brushed aluminium barrels and steel mounts. Ideal for everyday shooting, the low-profile E 16mmF2.8 lens minimizes bulk, allowing the camera to easily be carried in a coat, pants pocket, or purse. This lens creative possibilities can be expanded even further by the VCL-ECU1 Ultra Wide Converter which provides a 12mm view, and VCL-ECF1 Fisheye Converter that delivers impressive curvi-linear distortion.

Featuring in-lens Optical SteadyShot"! image stabilization for clearer handheld images, the E 18-55mm F3.5-5.6 OSS zoom is a perfect travel partner. The NEX-5 and NEX-3 are available in kit form with either the 16mm prime or the 18mm-55mm lens. The E 18-200mm F3.5-6.3 OSS zoom lens offers a powerful 11x magnification range plus Optical SteadyShot image stabilization with Active mode that is used in the most advanced Handycam camcorders.

Accessories

Both cameras are supplied with a super-compact clip-on flash that attaches via the smart accessory terminal when needed. Other optional accessories include the FDA-SV1 Optical Viewfinder plus stylish cases and shoulder straps.

As an option, the accessory shoe on both cameras accepts a compact ECM-SST1 Stereo Microphone that captures even more high-quality sound for HD video recordings than the cameras built-in stereo recording.

The new cameras accept both Memory Stick PRO Duo" (including Memory Stick PRO-HG Duo"!)and SD (including both SDHC and SDXC formats) media (all sold separately). Sony s new Memory Stick PRO-HG Duo HX offers 30MB per second transfer rates that save you time when downloading images.