The AirAsia Group is embarking on a corporate and organizational restructuring to provide investors with a clearer and more focused business model.

The airline is moving away from consolidating all businesses into a single investment entity towards having separate public-listed entities that give investors clear choices to invest based on geographic and business model foci. An initial public offering is planned for AirAsia X.

Investors may choose to invest in the countries where AirAsia is based currently including Malaysia, Thailand, and Indonesia and in the short-haul or long-haul business model.

AirAsia Berhad, Group Chief Executive Officer, Dato’ Sri Tony Fernandes said: “After more than two years of operation, we have begun to notice some dilution of the AirAsia business model and recognize the need for AirAsia and AirAsia X to remain focus on their respective markets.”

“Nevertheless, we are extremely pleased with how quickly AirAsia X has grown in the two and a half years since its birth. It is a fantastic product and service and we see this reorganization as symbolic of it coming into its own as it flies into its next growth phase.”

“This arrangement gives AirAsia X financial independence and the latitude to develop its own marketing strategy. While it continues to capitalize the strength of the AirAsia brand, website and culture this separation gives more focus and discipline to AirAsia X’s model.”

AirAsia X, launched only in November 2007, is now reaching sufficient scale economies to stand on its own instead of relying on services provided by AirAsia.

AirAsia X achieved audited revenues of RM720 million in 2009 and is projected to exceed RM1 billion revenue in 2010, in just its third full year of operations. It booked a net profit of RM87 million in 2009.
AirAsia X has carried two million guests to date. The airline is eyeing a public listing in the second half of 2011, subject to market conditions. It is currently completing a RM100 million Rights Issue exercise to achieve financial independence and fund its continued growth.

AirAsia is growing its aircraft fleet by 37.5% to 11 aircraft and expanding its route network in Asia, including India, Korea and Japan, by yearend.

Organizationally, AirAsia X will take over employment of its own wide-body pilots, cabin crew and ground staff as well as its commercial and marketing team. This will enable AirAsia X to aggressively pursue its own commercial strategy and better develop capabilities in long-haul services.