The country’s fastest-growing consumer electronics brand known for its state-of-the-art home entertainment solutions is marking its 10th year in the industry with a grand event that will unveil new products and welcome a sporting icon to the Philippines.

TCL Sun Corp., a joint venture between TCL Overseas Holding Co. Ltd. and Philippine AA Commercial (of the Solid Group Company), is set to expand its market presence through the launch of cutting-edge LED and LCD TVs on July 2 at the Harbor Garden Tent of Sofitel Philippine Plaza Hotel in Pasay City.

During a special gathering at the Harbor Garden Tent, a lavish program will present the latest innovations of TCL, namely LED and LCD TV models with the following new technologies: NaturaLIGHT II engine, Blu- Ray capable TV, Internet TV, and the 3D TV.

TCL TVs have established a reputation for being innovative and intelligent home entertainment solutions while being affordably-priced. As LCD models, they also promise 100% full-stereo sound capability, crisp surround sound effects, and full high-definition (HD), crystal clear images using world-class technological sophistication.

TCL’s latest innovation is called NaturaLIGHT Engine 2, which is an upgrade of its NaturaLIGHT technology which features intelligent adjustment of the backlight to save on energy without compromising picture quality. NaturaLight technology transcends the technical limitations of passive luminance in LCD TV by creating the visual effect of natural light. It involves the use of circular polarized light technology and dynamic backlight control. By pioneering this technology, TCL has enhanced image quality, eye protection, environmental awareness and energy conservation.

Basketball superstar Mengke Bateer, formerly with the NBA’s Denver Nuggets and now playing center for Xinjiang Guanghui, who will also be flown in to lead a mini-sport clinic on July 3 at the Mall of Asia complex also in Pasay.

TCL is also known for being an active supporter of various sports activities. With Bateer, TCL hopes to create more awareness about the brand and its advocacy for promoting an exciting, well-rounded lifestyle. The mini-sports clinic will be participated in by different basketball enthusiast around Manila.

The events will be witnessed by invited guests from the Chinese government, Chinese media, TCL Headquarters representatives, and local dealers, suppliers, and TCL Sun Corp. executives.

The latest TCL LCD models are now available in home appliance centers and distribution shops in leading malls nationwide.