Sony unveils world’s smallest & lightest interchangeable lens camera

July 13, 2010, 9:15am

Sony Philippines has unveiled its first ultra-compact, interchangeable lens system digital camera – the NEX-5. Featuring the world’s smallest and lightest interchangeable lens digital camera body , the NEX series allows users to effortlessly capture stunning, DSLR quality photos with its new 14.2-megapixel ExmorTM APS-C HD CMOS image sensor and Full HD 1080i videos in AVCHD or MP4 format.

“As a leader in innovation, Sony developed this new line of camera so that anyone can easily capture DSLR quality images, regardless of whether they are seasoned or amateur photographers,” said Yosuke Aoki, General Manager, Digital Imaging Marketing Division, Sony Electronics Asia Pacific. “For photographers who are new to extensive manual controls on a camera, the NEX series offers a sleek form factor, as well as user-friendly settings such as Background Defocus Control and iAuto mode that allow them to capture professional photos effortlessly. For experienced photographers, the lightweight NEX series offers serious DSLR performance in a camera that they can easily carry with them at all times.”

Unparalleled Image & Video Quality

Equipped with the latest ExmorTM APS-C HD CMOS image sensor and high speed BIONZ processor, the NEX-5 delivers DSLR image quality and Full HD movie recording with richer tonal gradation and lower noise. The camera also offers higher ISO sensitivity of up to 12800, up to 14.2-megapixel resolution and defocusing to achieve beautiful images even in low light environments without having to use a tripod or flash. Users can also record movies in stunning Full HD 1080i resolution in either AVCHD or MPEG4 formats.

Leveraging the power of its interchangeable lens system, the NEX-5 lets photographers swap between lenses for greater flexibility and precision, as well as achieve photo effects such as wide-angle, macro and fisheye with the range of E-mount lenses. In addition with the optional Mount Adapter, photographers can also use the existing wide range of A-mount lenses with the NEX series, expanding imaging possibilities.

Compact, Stylish & Intuitive Design

Integrating a mirrorless design, the NEX-5 is the smallest and lightest interchangeable lens system camera available today. Weighing approximately 229g and measuring 10.8mm × 58.8mm × 38.2mm (W x H x D), the slim and stylish NEX-5 provides both professional and amateur photographers the ideal digital camera to carry with them at all times. Measuring a mere 24.3mm thick , the top-of-line NEX-5 also has the world’s thinnest interchangeable lens digital camera body and can fit perfectly into pockets or handbags. The NEX-5 will be available in black and silver.

The NEX series also provides an intuitive user experience with its simplified control layout, featuring a control wheel and two customizable soft keys. The new Graphic User Interface features six clearly labeled icons that can be selected by rotating and then pressing the control wheel to access shoot settings, a user interface common in compact cameras that makes the NEX series perfect for photographers new to extensive manual controls. In addition, built-in shooting tips provide information relevant to the current shooting or mode selection, giving users quick tips on photographic techniques as well as various types of scenes and subjects. A separate Movie mode button on the NEX series also allows users to switch from still photo capture to movie recording quickly.

Revolutionary DSLR Features in a Compact Form

Users of the NEX series camera will soon be able to capture high quality 3D panoramic photos with its new 3D Sweep Panorama mode, which will be available through a firmware update later this year. Based on the same Sweep Panorama technology used in existing Cyber-shot TX series models and leveraging Multi Picture Format (MPF) storage, the NEX-5 can snap realistic 3D panoramic still images that will, quite literally, jump out of the frame.

Background Defocus Control

When activated, the Background Defocus Control feature lets photographers intuitively adjust background defocusing and depth of field to their desired level by simply rotating the control wheel, letting users easily control depth of field to make their subjects stand out dramatically from a blurred background.

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