Publicis JimenezBasic topped the Tambuli Integrated Marketing Communications Effectiveness Awards 2010 by winning the Effectiveness Agency of the Year. The agency also romped off with the Carmencita Esteban Platinum Award for Monde Nissin’s “Kainang Pamilya Mahalaga” campaign.

Aside from the top honor, the Agency also garnered 1 Gold , 3 Silvers and 5 Bronzes for various campaigns created for its valued business partners:

BEST ESTABLISHED PRODUCT BRAND CAMPAIGN

Make More Memories (Bronze) Client: Unilab Nutritionals, Inc.

Kainang Pamilya Mahalaga/Bisyo (Gold)
Client: Monde Nissin Corporation

BEST FAMILY ORIENTED BRAND CAMPAIGN

Giving Tree Campaign (Bronze)
Client: Jollibee Foods Corp.

Kainang Pamilya Mahalaga/ Bisyo (Bronze)
Client: Monde Nissin Corp.

Magnifico (Silver)
Client: Monde Nissin Corp.

Shirley (Silver)
Client: NutriAsia Inc.

BEST TEENS BRAND CAMPAIGN

Project Hit/ Teens (Bronze)
Client: Jollibee Foods Corp.

BEST ESTABLISHED SERVICE BRAND CAMPAIGN

Giving Tree Campaign (Silver)
Client: Jollibee Foods Corp.

BEST INSIGHTS & STRATEGIC THINKING

Think Positib (Bronze)
Client: United Laboratories Inc.

Sobrang Cheesy Campaign (Bronze)
Client: Fresh n' Famous Foods, Inc.

Magnifico (Silver)
Client: Monde Nissin Corp.

Also named Advertiser of the Year was Nissin Monde. The Tambulis are given to campaigns that promote societal values while generating remarkable profits for the client. Only 38 campaigns were singled out from over one hundred entries. The awards rites were held on July 14, 2010 at the University of Asia and the Pacific’s Li Seng Giap Auditorium.