Lea Salonga shows improved skin whitality with Avon 360 White Intensive Correcting Serum, P1,200 (P899 introductory price)

Forget about the seven-day promise; a new technology promises whiter skin instantly.

We are saturated by whitening products that promise to lighten our skin in so and so days. It is a waiting game out there when it comes to results, the outcome (blotchy, uneven skin) unfortunately just fails to meet one’s expectations most of the time. This month, beauty giant Avon has released a product that promises to take away the tedious process of waiting for the results. Called Anew 360 Intensive Correcting Serum, this new product introduces the Whitality Technology, which promises to make skin instantly lighter in three days and also removes dark spots and other skin discolorations. According to Jacqueline Marcelo of Avon Southeast Asia, “With its patented Whitality Technology incorporated in the Avon 360 White line, fairer and vibrant skin that glows can now be achieved in an instant.”

One of the products from the white line is Avon 360 White Intensive Correcting Serum. Launched recently with new endorser Lea Salonga, this is a concentrated serum that guarantees fairer skin and reduces dark spots and other skin discolorations through its three key technologies: a master switch that locks three key enzymes that are responsible for melanin production; a calcium channel which removes the dark spots from the very root of the skin; and, lastly, a melanin discharge that promotes the discharge of existing melanin, thus producing whiter skin. With 79 percent of women who have tested the product attesting to its fast, lightening abilities, this would be a great solution to the painstaking process of having to put concealer on those dark spots and having to wait for the results that most of the time just never come.