The Philippine Coconut Authority (PCA) will stage the 9th Coconut Festival, a trade fair and exhibit which will be held from August 12 to 15 at the SM Mega Trade Hall1, SM Megamall in Mandaluyong City. The event will be the highlight of the celebration of the 24th National Coconut Week, according to PCA Administrator Oscar G. Garin.

Garin explained that the celebration is a tribute of honor and thanksgiving for the blessings and benefits derived from the industry to establish a continuing awareness of its lasting importance to our national life. The celebration was mandated by Presidential Proclamation No. 142 series of 1987 issued by the late President Corazon C. Aquino.

The administrator said that this year’s theme “Niog – Yaman ng Pinoy” will highlight the immense national magnitude of the coconut in the life of the millions of Filipinos depending on the industry for their livelihood.

He said that the PCA central office and its 12 regions and 68 provincial offices will spearhead the celebration to create awareness on the wealth that can be derived from the coconut also known as the “Tree of Life.” He added that the event will provide a venue for information-sharing and trading activities. It will showcase the business opportunities from the coconut. There will be lectures and demonstrations on the latest coconut technologies.