The Department of Tourism (DoT) will lead the tourism and travel industry in holding this year’s 10th Philippine Travel Exchange (PHITEX) at the Fiesta Pavilion of the historic landmark Manila Hotel on September 2.

Geared towards bringing big volume transactions from the world’s leading wholesale buyers of tour packages, PHITEX has been a successful institutional mechanism in forging business tie-ups between international buyers and local sellers of tour packages.

With the theme, “Awesome Philippines, Awesome Scenery, Awesome Activities, Awesome Experiences,” representatives of the local airlines, hotels and resorts, tours and travel agencies, convention facilities, incentive and congress organizing firms, transport companies and tourism destinations, are expected to flock to the travel exchange event.

Also slated to participate are over 100 travel firms from the world’s six continents with large representations from China, Korea, Japan, Asia Pacific, North America, India, and Europe. The 10th PHITEX comes on the heels of a new leadership which endeavors to increase tourism revenues and income through more focused marketing initiatives.

“At least 200 local sellers are expected to meet up and do business with foreign buyers. Even small enterprises will benefit from product exposure, network enrichment, and business exchange. PHITEX is also a venue to build strategic alliances with fellow suppliers to yield more competitive products,” Tourism Secretary Alberto Lim said. (Jacky Lynne A. Oiga)