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Manila Bulletin devider Technews devider Google pitches AI to the newsroom

Google pitches AI to the newsroom

Published Jul 21, 2023 08:15 am

Google is expanding the presence of AI. This time, they have pitched their AI tool, Genesis, to the mainstream media abroad. This tool can generate an entire news article based on the information given to it. Google thinks of this not as a replacement of journalists, but as a an assistant, to simplify and complete some tasks. Google added that the AI tool can be used to generate headlines or approach different writing styles. “Quite simply these tools are not intended to, and cannot, replace the essential role journalists have in reporting, creating, and fact-checking their articles,” a Google spokesperson said. The spokesperson added that the AI tools are similar to other Google’s assistive tools such as Gmail and Google Docs. Some media outlets, including the NPR and Insider, have expressed interest in exploring AI and its role in journalism. Other news organizations, such as The Associated Press, have already been using AI to produce news articles, though these stories are limited to corporate earnings while maintaining its vast daily content written by journalists. There are concerns rising about AI generated news content, mainly its potential to spread misinformation. This is why the use of AI is being pitched as a “tool” as human intervention will always be needed to gather information and check the facts.
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