A worldwide group of creative voices has joined together because of their love of instant film photography and sharing. The “Polaroid Movement” unites creative minds, leading instant and digital imaging technologies and iconic photographers.

For those who love the Polaroid brand and the sheer thrill of instant photography, the future is bright.
The launch of the Polaroid 300 camera recently at SM Megamall Events Center, a joint collaboration between SM Department Store, MCA Records and Polaroid, marked the return of instant film photography.

There was an exhibit of several photographers like MM Yu, Jake Versoza, Mango Red, Charles Buenconsejo, Em & An Estrada, Revo Naval and Everywhere We Shoot by using the Polaroid Pogo TWO and making collages of artworks.

There was an exhibit of Vintage Polaroid cameras from as old as the Model 98A (The first Polaroid camera ever released), to the Swinger models, and the Big Shot model which is Andy Warhol's favorite.

Yusuke Kojima of Polaroid Japan gave a speech about Polaroid's strong presence in Japan and it's plans of bringing back more models of instant camera which will be launched late this year.

He also discussed Lady Gaga's active involvement in terms of product design and packaging. During her Tokyo concert this year, she met with the Polaroid team to finalize new product designs. She is a big Polaroid fan.

It is the first of many new products that help fans create, capture, print, store, share and enjoy images. Featuring classic Polaroid instant film, automatic flash and four scene settings, the new Polaroid 300 Instant Camera delivers a new twist on the classic instant photo. The Polaroid 300 is a tribute to the iconic Polaroid brand.

“We are thrilled that today marks the return of instant. It’s bigger and better than ever. The Polaroid Movement is one that we heartfully embrace and intend to build upon by reaching the creative community and global Polaroid fans alike,” said Giovanni Tomaselli, Managing Director of the Summit Global Group, the exclusive worldwide licensee for Polaroid branded imaging products.

The Polaroid brand has partnered with global leaders in imaging technologies to reach and support its fans, both new and old. Summit Global Group announces a strategic partnership with Fujifilm on new technologies, products and distribution.

Summit Global Group has also partnered with ZINK Imaging with regards to its exciting ZINK Zero Ink Printing Technology, and with plans to market a full range of instant digital products utilizing ZINK technology.