The media and advertising landscape in the Philippines is evolving due to the growing number of communication mediums. In less than a decade, we have seen the exponential growth of the medium from traditional broadcast, to mobile, to webcasts, to outdoor static and e-billboards and even to call-center based push marketing.

With the emerging new products, economic improvement, new generations of mobile equipment, and new attitudes toward media and advertising, Companies are finding it difficult to rise above the “clutter and hype”. Great content is pointless if it reaches the wrong audience. The most effective ads are those that provide the most meaningful message using the most precise media.

Eastern Communications understands the importance of effectively conveying the message to its appropriate viewers. To address this emerging need it has developed a cost-effective advertising monitoring and validation tool—IntelliADS and STATview, a complete IP-based digital signage solution for the evolving media landscape.

In partnership with the Singapore-based 1-2-1View technology, the new medium will provide the edge for targeted and audience-responsive communication. This is a landmark innovation in digital indoor and outdoor signages because it provides advertisers greater precision in their targeted marketing campaigns.

The setup components are simple, as it only requires the screen, media player, DSL connectivity, and a webcam. This simplicity enables quick turn-key deployment.

The content’s placement is dictated by the client’s need greater exposure; it can also be transferred to other locations based on the real-time viewership statistics.

This best-in-class technology is arguably the most intelligent precision advertising in the Philippines. It is also widely used in the United States and in Asia by renowned marketing-oriented companies.

Eastern IntelliADS and STATview also offer a unique set of benefits, making it the ideal digital signage solution for companies that advertise. They are also useful for industries that create and place their own ads, such as real estate, hotel, consumer goods, fast foods, transport, and schools.

As the system actually determines the viewership count, gender, and age group of those who are looking at the screen and then shows the appropriate advertising to them, the medium provides greater effectiveness and precision for corporate advertisers. “The content can range from advertising, community broadcast, special gender- or age-based announcements, to research materials and emergency alerts,” says Alex Salud, Eastern Communications program manager.