Social Networking Sites: Fast-rising popularity with women

Techie Mommy Talks
By JAYE C. BAUTISTA
September 1, 2010, 9:32am

My article last Monday got a few Tweets, IMs and PMs so I’m expounding some more on it today. Women truly are embracing social networking in more rapids ways than men are.

The rise of social networking has prompted women of all ages to engage in a host of associated online activities, such as chatting, photo sharing, gaming, video viewing and emailing. Most if not all may be clearly attributed from their linkage with social networking sites.

I’ve said quite a few times how I am not surprised that, globally, women spend more time on social networking sites than men.

Women are basically MORE SOCIAL anyway.

We outnumber men in social gaming and, as social gaming becomes a bigger part of the social networking experience, I would expect this trend to deepen.

Be it education, career, entertainment, fashion or any other field, women have gradually climbed up the social ladder breaking the shackles of male dominance.

I’m talking about the performance of women in the much talked about world of social networking not only here in our country but globally.

A recent survey carried by ComScore global online, reveals that more women visit social networking sites than men.

Linda Boland Abraham, ComScore chief marketing officer and executive vice president for global development says, “We have seen that women across the globe share some similar usage patterns online, such as strong engagement with social networking sites.

“But it’s also important to understand gender differences on a regional, country and local level, where cultural differences are continually shaping online usage and content consumption.”

Among other findings from comScore:

• Sports, automotive, and online trading websites “remain male strongholds online.”

However, women are “just as likely to manage their money online, and moms and grandmothers have emerged as online gamers along with high school and college-aged boys.”

• Photo-sharing sites, such as Flicker and Picasa, are “most popular among younger women, but women of all ages have embraced it as a key component of the social networking experience.”

• Women tend to “consume less video overall than men, but show more of a propensity for YouTube.”

• Women generate a “smaller share of online activity” via mobile, but that’s because they are “less likely to own a smart phone or have an unlimited data plan, both key drivers of mobile Internet usage.”

• When it comes to Twitter, which limits posts to 140 characters, usage is “marginally higher” by women than men.

“Men are far more likely to post their own tweets than women,” comScore said.

“Meanwhile, a larger percentage of female Twitter users say they use the site to find deals and promotions. Women are more likely to use the service as a conversation medium and to follow celebrities.”

One thing that seems to be rampant in our country today as most showbiz people are on Twitter.

I tried conducting a small survey and asked friends and colleagues which age group they thought is dominant on the social networking sites and most of them replied ‘Teens’.

Well all those who think they hit the bull’s eye were wrong.

Women are not only dominating social gaming and social networks on the Internet; they’re also the single most active group accessing social network via mobile devices.

According to earlier data released by Nielsen Interactive, women are far more likely than men to use their mobile devices to “friend” and “tweet” others.

Lemme hear from yah: techiemommy@gmail.com

Comments

I think (not to sound sexist here), that there still might be a larger number of stay at home women then men, although that is obviously narrowing, that could lead to some of the numbers of women on social networking sites and blogs being larger. Also, I do think on average, women are more likely to share more of their thoughts on social networking sites than men. John.
http://www.viewcaster.net

I think women who turns to virtual online for practicality of many things and a comfort zone.