If a well-known model-slash-make-up artist and her team of experts are to be believed, the buzzword to leave all other fashion buzzwords in the dust has arrived: “fab,” “fierce” and everything else, meet F.A.S.H.!

Like the clever abbreviation that it is (it stands for Fashion And Lifestyle Hub), F.A.S.H. is the Lifestyle Network’s new shortcut to the latest trends and their most sensible applications to Philippine style. It is the network’s first-ever locally-produced fashion and style program.

Helming the show is model and makeup artist Bianca Valerio, who says the F.A.S.H. philosophy is attainable fashion. “We are offering a show for real women with fabulosity,” she said during the show’s recent launch.

F.A.S.H. is the latest in a number of fashion-related shows on television, signaling a larger public interest in fashion. Although magazine format shows are typical of the TV fashion programming, there appear to be high hopes for F.A.S.H. to be ahead of the crowded pack. To start, the show builds on a unique concept: incorporating the best of fashion TV into an all-in-one show. Assisting with the task are four “style confidantes”—celebrity stylist John Lozano, personal shopper Ram de Vera, hair stylist Borge Aloba and purveyor of style Ferdi Salvador.

Valerio and her BFFs—Bianca’s F.A.S.H. Four —aim to lead the fashion way forward with a selection of 10 weekly features. Lozano heads “Runway for Real,” where international fashion trends are translated into local style guides. In a setting ala-Project Runway, “Runway for Real” features models styled by Lozano strutting on the catwalk in a “walking fashion editorial.”

De Vera sets out to raid ordinary people’s closets and help improve on their contents in “Out of the Closet.” The wardrobe owners even get two or three new pieces to jumpstart their new, more fashionable selves. “I do it to my friends, and now I get to do it on TV,” de Vera says about the well-intentioned closet invasion.

In “Beauty Affair,” Aloba brings his L’Oréal Professionnel expertise to F.A.S.H.’s makeover segment. The transformations won’t be your ordinary cup of tea, however: they’ll be as “instructional” and achievable as intended to be fabulous. He’ll be assisted by Valerio, using her makeup know-how.

Of the four, Salvador seems to have his hands most full, but he’s more than up to the task. From him, expect quick and simple style expert tips in “Style 101,” a look-see at pedestrian fashion in “Street Style,” the details from catwalks around the world in “Runway Report,” a rundown of fashionista happenings in “Fashion Patrol,” and a historical yet hip take on fashion staples in “Black Book.”

Meanwhile, “Style Diary” provides an in-depth look at a fashion icon, while viewers get their fix of the season’s hottest items at “Most Wanted.”

If all this sounds like fashion overload, F.A.S.H. promises not to be. In fact, Valerio says, it’s ultimately going to be about one thing: you, the viewer. “It’s a feel-good show. It’s an empowering show. Shows like this make everybody have the feeling that they can be a star, kahit for five minutes.”

She recalls hosting the show as being serendipitous. She turned down an offer to host the show a year ago in favor of further studies in makeup. Now a year wiser, she says she can now bring more to the table—and the viewer, she says.

“Holy crap, it was meant for me!” she recalls thinking when offered F.A.S.H. the second time around. “For me, makeup is very healing.”

And what does she make of fashion’s increasing conquest of the boob tube? “People are becoming aware that brains really are not enough. A lot of sad things are happening in the world and sometimes just looking good or having a tap on the shoulder to say ‘Ang ganda ng blush-on mo today gives that little boost.”’

Ultimately, she says, the real guide to follow, in fashion and elsewhere, is one’s true, “fash” self. Valerio believes, “The only person you should be sucking up to is yourself.”

F.A.S.H., Thursdays, 10 pm, on the Lifestyle Network.