Cherry Mobile is going back to the basics with the P3, the hip new model from the leading mobile phone brand that is as easy on the eyes as it is on the wallet.

Based on the popular P1 model which grew a large following in the last year covering all segments of the mobile handset market, the new single-SIM P3 promises a practical, straightforward and stress-free cellular phone experience.

“The P3 model is perfect for tweens, teens or just about anyone who prefers the no-frills mobile phone with only the most essential functions such as calling and texting over more complicated and possibly more expensive units,” said Cherry Mobile Marketing Head Agnes Conopio.

Incorporating the same durable keypad and colored LCD screen of its predecessor, the dual-band P3 provides additional exciting features. P3 features a built-in FM radio that lets users enjoy the latest radio hits wherever they go and now is already colored screen.

A further benefit is the unit’s handiness—the P3 can easily fit into wallets and small pouches and can also be attached to lanyards, making it an instant fashion accessory with its cute calculator appeal.

A useful flashlight rounds out the basic features of Cherry Mobile’s practical P3 model.

The Cherry Mobile P3 comes in six fun and fashionable colors to suit every personality—playful pink, funky yellow, trendy purple, chic red, perky green and mod black.

And with the P3’s bargain price tag of P 1, 290, we all have a reason to keep it basic and simply hip.