Ryan Seacrest to Have His Own Cable Channel

MANILA, Philippines — It seems like somebody wants to be the next Oprah Winfrey, eh?
Ryan Seacrest, who has been the only remaining original member of the global talent show ‘American Idol’ along with Randy Jackson, has been reportedly engaging in talks to launch his very own cable channel.
Yup, you read it right. That’s Ryan Seacrest’s “own cable channel.”
The 33-year-old multifaceted Seacrest, who also runs his own company “Ryan Seacrest Productions,” is currently in talks with talent firm Creative Artists Agency (CAA) and entertainment company Anschutz Entertainment Group (AEG) to co-launch a new cable television network, according to a report by The Hollywood Reporter.
Seacrest, who is hosting and co-producing “E! News” and “Keeping Up with the Kardashians,” will still be able to fulfill his commitment with the network as the soon-to-be launched cable network will not be competing with E!
The business venture is in very preliminary stages, but the network's concept is described as music, pop culture and lifestyle oriented.
The network would pull programing from AEG's worldwide concerts and live venues, such as the Staples Center, L.A. Live and The 02 in London, and leverage Seacrest's entertainment industry relationships and insight as a reality producer.
The first hurdle for the Seacrest/CAA/AEG network will be to secure cable and/or satellite distribution. Parties are in talks with various companies. One big question has been whether Comcast will carry the network. There's been "serious discussions" with the cable titan, but as of right now Comcast is not involved in the venture and has no plans to carry it.
Even without carrying the Seacrest/CAA/AEG channel, Comcast chiefs in Philadelphia are said to be "very supportive" of Seacrest and searching for ways to give him new opportunities after the company's NBC Universal merger.
Seacrest was featured in several gossip sites over the weekend after reports about a brewing feud between him and newly-named ‘American Idol’ judge Jennifer Lopez started circulating.
“Ryan was the one who first suggested Jennifer, but now he’s starting to regret it, because she’s acting like she’s a much bigger star than he is,” an insider told In Touch Magazine. “Ryan knows the diva behavior is likely to get worse before it gets better. Producers are trying to get them to make peace, but their egos are both pretty big.”
Launching a cable network in 2010 is no easy task. A cable land rush in the 1990s and early 2000s had companies launching networks left and right. That dried up after the arrival of bandwidth-hogging high-definition content, which cramped the ability of cable operators to distribute new channels. At the same time, the proliferation of so many niche content choices began to offer programmers diminishing profit margins. Most new cable brands nowadays are rebranded from underperforming networks -- like how Discovery Health is converting to Oprah Winfrey's new network, OWN.
Seacrest and his partners' most likely path to distribution would be to convince one of the cable channel-owning power players (like MTV Networks or Discovery Communications) to let them rebrand a struggling channel that already has a fair amount of distribution. (With reports from The Hollywood Reporter)




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