Filipinos love to read in nearly any shape or form. The growing online terrain for the stories we love is a testament to just how eager we are to see more. From Kindle, online manga, to Twitter threads, Pinoys love to read.
To give us something new, the latest offering from social entertainment platform Kumu, in collaboration with Thai start-up Ookbee, is set not only to serve this emerging market but also to foster authentic connections between up-and-coming Filipino writers and their readers.
A localized version of the popular chat story app Joylada, TypeKita, aims to empower Filipino writers. It also enables them to monetize their creativity while providing readers with a unique reading experience. Readers can show their support by gifting virtual gifts or unlocking bonus chapters with coins. Authors can then redeem these coins for cash.
TypeKita champions chat fiction. This bite-sized format of chat fiction highlights a modern kind of storytelling. It's almost like following a conversation between characters to eventually piece together a full picture, line by line, chapter by chapter. Readers are in for a treat with the app's immersive reading experience. This experience allows them to be part of the conversation and instantly share these stories across multiple media platforms, connecting them to a bigger community of like-minded people.
“One of the things we really treasure about Kumu is how the experience on the app proves that you can find talent anywhere; it just needs the chance to be found and seen,” says Rexy Dorado, president of Kumu. “We knew that there was a space for that with writers as well, and we know that when Filipinos love something, we go all in. So a big part of this is giving the readers what they’re looking for, but giving writers a clear path to their readership and plausible growth as creators is just as important—and we want all of that to exist on a platform that’s safe.”
In addition to the app, TypeKita is looking into printing, audiobooks, and other formats to make its stories more accessible. Kumu livestreams are also adding to the TypeKita plot in a major way. This is seen in the Main Lead campaign last July 17-20, 2023 with Gelo of Bgyo and Mikha of Bini.
*TypeKita is now available via*[*App Store*](https://apps.apple.com/us/app/typekita/id1665008107)*and*[*Google Play*](https://play.google.com/store/apps/developer?id=Ookbee+U+Co.,+Ltd.&hl=en&gl=US&pli=1)*.*
“One of the things we really treasure about Kumu is how the experience on the app proves that you can find talent anywhere; it just needs the chance to be found and seen,” says Rexy Dorado, president of Kumu. “We knew that there was a space for that with writers as well, and we know that when Filipinos love something, we go all in. So a big part of this is giving the readers what they’re looking for, but giving writers a clear path to their readership and plausible growth as creators is just as important—and we want all of that to exist on a platform that’s safe.”
In addition to the app, TypeKita is looking into printing, audiobooks, and other formats to make its stories more accessible. Kumu livestreams are also adding to the TypeKita plot in a major way. This is seen in the Main Lead campaign last July 17-20, 2023 with Gelo of Bgyo and Mikha of Bini.
*TypeKita is now available via*[*App Store*](https://apps.apple.com/us/app/typekita/id1665008107)*and*[*Google Play*](https://play.google.com/store/apps/developer?id=Ookbee+U+Co.,+Ltd.&hl=en&gl=US&pli=1)*.*