ABS-CBN claims ratings lead in 2010

By JAMES A. LOYOLA
January 5, 2011, 6:24pm

MANILA, Philippines — ABS-CBN Corporation, the country's largest multimedia conglomerate, reported that its primetime line-up grabbed a 41 percent national audience share last December versus GMA 7’s 28 percent.

Based on Kantar Media's TV ratings data, ABS-CBN topped all TV stations for the whole of 2010 with an audience share of 43 percent, or 10 points higher than GMA's 33 percent.

Eighteen out of the top 20 most watched programs nationwide were produced by ABS-CBN.

The phenomenal primetime series “May Bukas Pa” took the top spot with an average rating of 38.6 percent. It was followed by the follow up santaserye “Agua Bendita” (37.9 percent), and hit talent-reality show ‘Pilipinas Got Talent’ (35.3 percent).

International Emmy-nominated series “Dahil May Isang Ikaw” (34.8 percent) came in fourth while “Kung Tayo’y Magkakalayo” (34.3 percent) placed fifth.

When it comes to news, “TV Patrol” dominated 2010 with an average rating of 31.2 percent, making it the number one TV newscast in the country. GMA's “24 Oras” averaged only 21.5 percent or nine points behind “TV Patrol.”

In December 2010, ABS-CBN posted an average national audience share of 37 percent as compared to GMA 7’s 32 percent.

ABS-CBN Corporation generated net income of P2.9 billion for the first nine months of 2010, as it sustained into the third quarter the strong growth momentum in regular advertising revenues in the first semester.

This profit level is more than double the net income of P1.3 billion in the first nine months of 2009. Kantar Media, a global market research group, offers audience research measurement systems in 32 countries. It started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.

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