MANILA, Philippines – Brainwave-based technology is finally reaching the marketplace, according to InteraXon, a Toronto-based provider of custom product and experience solutions to clients who want to engage in Thought-Controlled Computing (TCC).

InteraXon is showcasing Thought-Controlled Ipad Game and brainwave-enabled 3D TV experience at the Consumer Electronics Show (CES) in Las Vegas, the world’s premier showcase for must-have technologies, next week (January 6-9, 2011).

During the CES, the Canadian firm will be debuting a thought-controlled version of the award winning ZenBound 2 iPad game, as well as a brainwave-powered 3D environment created in collaboration with cutting edge Canadian artist Alex McLeod.

InteraXon created the world’s largest thought-controlled computing installation during the 2010 Vancouver Winter Olympic Games and followed it up with the demonstration of the world’s first thought-controlled in-flight entertainment system. InteraXon partnered with SecretExit, the developer of l app Zen Bound 2 to connect existing games and technologies with the power of thought-controlled computing.

“Zen Bound 2 was a natural fit for us,” explains Creative Director Pantea Razzaghi. “The game aligns with so many of the core strengths of our technology. It highlights how our technology can add a new dimension of interactivity and engagement to an already superb application. Bringing thought-controlled applications into the mobile space also represents an exciting step forward for the technology.”

For the 3DTV experience, InteraXon turned to Mcleod who used 3D modelling techniques to create hyperrealistic virtual environments. His work has been displayed in galleries from New York to Sao Paolo to Barcelona, and was featured on Kanye West’s blog in late 2009. Working with McLeod, InteraXon engineers created an immersive 3D world that reacts to a user’s mental state.

“The interaction highlights the diversity of experiences that are possible within thought-controlled computing and represents the first step towards fully immersive virtual worlds that react to your very thoughts,” noted InteraXon’s Chief Technical Officer, Chris Aimone.