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TCL celebrates CoolFest 2024 with NXTFRAME TV

Technews

TCL celebrates CoolFest 2024 with NXTFRAME TV

By Jonathan Castillo

(From left) Strawberry Besmonte; Rhoa Jane Robin; Shienna Bayrante; Wilma Estomata; and Mina Rallonza, Ansons merchandising team; Eugene Lim, director for business operations of Anson’s Appliances; Shae Yu, TCL deputy marketing director; Charlie Huang, TCL PH deputy director, Brownlines; Joseph Cernitchez, TCL brand manager; and Kristine Caballe, TCL PH sales supervisor.

TCL and Anson launched CoolFest 2024, a celebration of innovation for the home.

Their biggest highlight was the NXTFRAME TV, showcased on October 11 at Trinoma.

Other products on display included a tapestry celebrating TCL’s 24-year presence in the country, ranging from TVs to smart air conditioners, and refrigerators.

Shae Yu, TCL deputy marketing director

“TCL CoolFest is a celebration -- not just about showcasing our innovations: it's about what it means to truly live a cool life with TCL," said Shae Yu, TCL deputy marketing director. "From stunning entertainment experiences with our TVs to smart appliances that make life easier, TCL empowers consumers to enjoy every moment with ease and comfort.”

Eugene Lim, director for business operations of Anson’s Appliances

“We are proud to be a co-presenter for the TCL CoolFest 2024. It’s been a long partnership and a fruitful one, we’ve seen TCL grow over the years and they’ve slowly innovated their provided new products, quality and great service to our customer. We’re very happy to be a partner of TCL, and we look forward to serving more customers in the Filipino Market in the coming years,” said Eugene Lim, director for business operations of Anson’s Appliances.

TCL extends the celebration with Anson’s Appliances as the first partner deal to sell the TCL 115” X955 MAX, QD Mini LED TV, a sale, which both TCL and Anson’s Appliances attribute to them as market leaders in the industry.

The real star of the show, of course, is the NXTFRAME TV. It’s one of those TVs designed to house an art piece with its wooden frames and its matte screen to better project art images. The only thing though, the art pieces they actually show are what TCL calls “AI art,” which makes me believe they are using AI to generate images.

TCL is having an exhibit in the Ronac Art Museum between October 25 to 31. It’s aimed specifically to just showcase the NXTFRAME TV.

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